5 Easy Ways to Get Repeat Business
By now, you probably already know that it costs you more to acquire a new customer than to keep an existing one. But that information is useless if you don’t know how to get repeat business from your customers. That’s why I’ve come up with this list of 5 easy ways to keep customers coming back time and time again.
1. Stay in touch—If you want a customer to come back through your doors (or to your website), you need to stay in the forefront of their awareness. Now, don’t be a pain in the neck doing so, but make sure your customers don’t ever forget about you. A couple of easy ways to do this are to: 1)Acquire their email address at the time of purchase so you can add them to your email marketing list and 2) Build a social media presence so you can stay connected through blogs, Twitter, Facebook, LinkedIn, etc.
2. Offer rewards to existing customers—Offering a special discount to existing customers creates an incentive for them to come back, and it’s also another way to say “thanks for doing business with us.” The discount doesn’t have to be excessive: 10-15% off the next purchase is usually more than enough.
3. Predict customers’ future needs—So, your customer just bought one of your products or used one of your services last week. Now what? You need to predict what they’ll need next. In 6 months from now, what can you offer your customer that will meet a new need of theirs?
4. Always keep your promises—As a freelance copywriter, this is my #1 rule of business. If I tell a client I’m going to deliver their copy by Friday, you better believe I’ll bust my butt to make sure it happens. Otherwise, my word will mean nothing to the client, and they’ll never fully trust me. Keeping your word goes a long way to building trust and long-lasting relationships with your customers.
5. Be consistently great—Has this ever happened to you? You go to a restaurant and have a really great meal. A week or 2 later, you go back, order the same thing, and it’s nowhere near as good as the last time. Inconsistency can kill your business. There’s a reason people go to Starbucks day in and day out. The product is based on a formula to ensure it’s the exact same every single time. No matter what business you’re in, make certain you’re consistently great. This will keep your customers coming back time and time again.
What do you do to encourage repeat business? Share your tips in the replies.