4 Tips for Following Up On Your Leads

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The other day, I shared some basic tips for responding to email leads you get through your website. Today, I want to explore that topic a bit further by offering some specific strategies for following up on your leads and closing the sale.

 

  1. Set aside time each day for lead nurturing—Lead nurturing is something you have to be truly committed to. You can’t just do it whenever you finally have time to get around to it. You have to schedule time each day to email and call back leads. After all, getting new customers is one of your biggest goals, right? Following up on leads needs to be a daily task then.
  2. Plan your responses—Don’t follow up on a lead without knowing exactly what you’re going to say. You should have a basic script in place for following up on leads. This will keep your messaging consistent and on point.
  3. Pick up the phone—It’s a good idea to mix up the ways you follow up with your leads. Sure, it’s good to send an email response, but sometimes, emails get lost in the shuffle and the prospect forgets about it. Picking up the phone so you can talk to the prospect in real time can be very helpful in closing that sale much more quickly.
  4. Follow up at the right time—Did you know that a study by InsideSales.com showed that Wednesdays and Thursdays are the best days to call and make contact with a lead? Tuesday is the worst day of the work week to call a lead to make contact. Weird but true.

 

What are some of your best tips for following up on leads? Share them by leaving a comment.

 

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