Most people with even a passing knowledge of SEO understand the importance of getting inbound links for your website. However, I also believe outbound links are an important facet that should be included in your blog. It’s common for website owners to be afraid to link out, but there are many benefits that can be had if you include occasional outbound links in your blog.
- Builds Trust- Linking out to other websites in your blog helps you earn the trust of your readers and the search engines. Readers will see you aren’t attempting to hide any information from them. It lets them know you are giving them access to an array of information to enhance their learning experience. Additionally, it demonstrates to your audience you aren’t using your blog as a sales pitch. After all, if you were trying to sell to them, you certainly wouldn’t link them to another site. In short, it enhances the overall reader experience. Search engines also trust your website more because linking out to relevant information lends credibility to your site. It helps take your website from a dead end to a network of information.
- Captures Attention- Linking out from your blog also catches the attention of the individual you link to. This can help you form strategic alliances throughout your industry. From these partnerships, you can earn inbound links, referrals, and new readers. Linking out helps expand your network, and it allows your business to grow in a controlled manner.
- Establishes Authority- Most importantly, linking out to relevant information helps establish your blog as an authority in your industry. Readers appreciate the access to the information, so they will visit your blog frequently if you grant them this access. Eventually, online users will recognize your blog as the best source for information in your niche. This will lend more credibility to your business, and it will help assure customers they are dealing with a reputable company.
If you decide to include outbound links in your blog, make sure the links are to relevant information that will further educate the reader. If the links are nothing more than lead generators for a friend, your readers will see right through the strategy, and your blog will lose credibility.