There has been a great deal written about link building strategies. It may be difficult to sift through what works and doesn’t work. Whether you have years of experience in SEO link building or are new at link building, you should always think independently when formulating how you will link build.
Link Building Takes Time
There is no two ways about it: link building is time consuming and a great deal of work. Get that squared away before going forward with your link building plans. There are no easy quick answers when it comes to building links. Even paid links you have quickly purchased must be indexed by the search engine spiders in order to count and we all know it takes time for links to take effect. If you provide link building services you must set the correct expectations of link results for your clients.
Social Media’s New Link Territory
In the beginning much of link building had been relegated to submitting to directories, reciprocal links and paid links. This concept has changed in the past few years. With the growth of personalized search and social media link building has become super charged. Before you totally jump on the social media bandwagon take a look at what your client’s website actually needs to produce a solid link building strategy outcome.
Think Through Your Link Strategy
Newer link building methods such as social media websites may be popular now but using old linking techniques and new linking techniques together can work very well for your link building strategy. Eventually all new techniques become old techniques making way for yet more new techniques. We know some human edited directory links still provide good results. Reciprocal links can be dicey compared to one-way links. One-way links on topic still work well.
Articles and press releases work if carefully orchestrated to the right websites. Think quality not quantity links. Paid links can be problematic with Google so use them carefully. Think through your daily types of link building (blogging, digging, stumbling), your well known techniques (directories, articles, press releases) to your long range ideas (product reviews on blogs, creating new blog sites, business profiles, paid links) and on and on. Take a look at the whole picture: short term, long term, in the future…where do you want to be online?
Independent Thought For Link Builders
Quality links is still the name of the game when it comes to long term link building success. Yes there are probably quicker ways to get results and it may at times be worth this type of strategy. Think through what you find effective to build links. Not every technique works in every situation for every client. Instead of going with the popular choices come up with your own independent link plans then see what happens.
Individualized Link Strategies Work
Creating specific, individualized link building programs for each client will give you more ways to provide successful link building results. Combining traditional marketing, social media marketing and traditional link building can be a winning combination in your quest for good links.