Make no mistake folks, link building is a very important aspect in getting traffic from Google. Many of you guys and gals read my personal blog and I spend quite a bit of time talking about building micro niche blogs and targeting keywords that don’t require backlinks. While that is true, in a way that also limits you from capitalizing on prime keywords. Ranking for prime keywords are definitely in your reach; however, this can not be archived without launching a well thought out and well researched link building campaign.
So how do you launch an effective link building campaign? Well, really for many of you reading this, the problem is finding sites that will willingly add your link to their pages. But if you think about this for a second, you very well may already have a huge source of sites to use at your disposal. How many web sites or blogs do you have? Is there any reason why you’re not using your own web sites or blogs to help build backlinks to another blog or web site of yours?
I do this all the time! Granted, I have friends who’ll add my link to certain blogs posts upon request, but a large percentage of my link building comes from my own internal fleet of blogs. There is nothing wrong with using your existing blogs or web sites to help build up the number of backlinks to another blog or web site that you own.
What about doing this on sites that all share the same IP address? Well, that’s a good question… I am glad I asked myself that. Here are my thoughts about that. If you are in the business of building sites with the aim of trying to get them to rank high in the SERPs then you really need to do things right and be organized with how you distribute your sites among different servers. Granted, I think a lot of the myth about having multiple sites on the same IP might be slightly over-rated.
But guess what? I can’t prove that! I don’t work at Google. I don’t have their magical formula. There is one thing that I do know, and that is the cost of web hosting. When I started building web sites, hosting was expensive! Today, you can order web hosting for as little as $4.95 / month! So, to answer your question about having multiple sites on the same IP address, I’ll say this. I can’t prove that this is good or bad, but seeing how cheap web hosting is today, why risk it? Be organized, and distribute your sites among different servers.
Having that said, let’s talk about how to build backlinks to your web sites and blogs by using your own sites. When you determine which keywords that you want to start using to plug links to a certain site or blog of yours, simply do a Google search for that keyword on your site to see how many instances are there.
Example: site:yourname.com “keyword phrase”
When you do that, Google will return a list of web pages or blog posts on your site or blog that where that keyword is used. If the page or post is older, you can almost guarantee that there will be a little bit of PageRank on that page as well. Go back and edit this page or post and plug your link to point to the blog or site that you are trying to build links to.
If you are like me and use WordPress blogs and want to do this automatically, then there is a very handy plugin that will soon become your best friend. The plugin is called aLinks and unfortunately the web site has been down for several months. The only place I have found where you can download this plugin is HERE. aLinks is a plugin that allows you to automatically link keywords on your blog and point them to any destination that you want. It’s one of my personal favorites.
Anyway, I hope that you found this article to be helpful. What are some other creative ways to build backlinks to your site? Drop a comment below and share your thoughts!