Link building is one of the most important aspects of any SEO campaign. It’s time consuming, and it can be a total pain in the butt, especially if you’re making any of these 5 link building mistakes.
- No keywords in your anchor text—There’s nothing worse than getting a high quality backlink that has completely useless anchor text like “click here” or just your actual web address. It’s crucial that you build keyword-rich back links. Why? Because the keywords in these links tell the search engines (and humans for that matter) what the target page is about. As a result, keyword-rich backlinks can improve your page’s search rank for the terms being linked.
- Getting links from low-quality websites—Whenever you get links from websites that are viewed as spammy or that have bad reputations, you become associated with them. Some people call it hanging out in a bad neighborhood. If you’re connected with a bunch of low-grade websites, the search engines will start to see you in the same light as those websites. So, watch who you hang out with.
- Focusing on quantity instead of quality—I’ve always said that I’d take 10 quality links over 100 bad ones every time. Sure, quantity does matter, but link building isn’t strictly a numbers game. If all your links are from low-grade websites, they won’t carry much weight, and much of your link building efforts will be wasted. Instead, focus on getting links from relevant, trusted websites.
- Ignoring websites with a low PR—Too many link builders get too caught up with trying to get links only from websites with a high Page Rank. This is a bad idea for many reasons. See, PR isn’t everything. Just because a site has a low PR doesn’t mean it’s a bad website. Remember, a website that has a 0 PR today could have a 5 PR a year from now.
- Not linking out—You have to give if you want to receive. You can’t expect everyone to link to you if you never link out to anybody. And whatever you do, don’t buy into the myth that you lose link juice whenever you link out. That’s BS. Linking out will attract links in return, and it helps you build your network with other bloggers.
What are some other costly link building mistakes? Leave a comment with your thoughts.