Inspired by Garry Conn’s recent post about conversion rates, I thought it’d be a good idea to provide a sequel, if you will, that further explores how to improve conversion rates. Hopefully, this sequel is more like Godfather: Part II in quality than Godfather: Part III.
In Garry’s post, he mentioned that the volume of website traffic isn’t the most important factor in your online success. I agree. While it’s nice to see thousands of people visiting your website or blog on a consistent basis, quality of traffic trumps quantity every time. So, what can you do to improve the quality of your traffic?
- Content is King- Is there a more tired, hackneyed phrase in online marketing than “content is king?” Probably not, but the reason it continues to be used is because it’s true. And that goes for the quality of your website traffic too. Your content needs to be original, and it should fit within the theme of your site. Of course, it should be optimized for the search engines as well. However, always be careful not to get so caught up with keyword stuffing that you sacrifice the quality of your content. Furthermore, while it might be tempting to target every keyword out there, always remember that relevance is the key to quality. If a keyword isn’t truly relevant to what your website offers, don’t target it because it will bring low quality traffic.
- Try for Relevant Links- Link building is another example of quality trumping quantity. Sure, you want to have a lot of links pointing back to your website, but I’ll take 10 links from quality, trusted, relevant websites over 100 from spammy, irrelevant, low rate websites every time. This means you shouldn’t fall into those sketchy link building schemes that involve elaborate link exchange programs and link farms.
- Use Niche Social Media Sites- When you think of social media promotion, Digg is probably one of the first things to pop into your mind. I’m not here to say that Digg isn’t important—on the contrary, Digg is invaluable when used correctly—but it’s important to not overlook the niche social media sites. Sure, these sites won’t get you as much traffic, but the quality will be much higher than on a mainstream site. And this is where you’ll build your quality back links. Here is a pretty good list of the top niche social media sites.
- Don’t Forget about PPC- Pay Per Click advertising (PPC) is one of the most effective ways of driving targeted traffic to your website. Okay, so this is Internet Marketing 101, but it simply must be mentioned in an article about traffic quality. Your best bet is to have an experienced internet marketing company handle your PPC campaign so that you’re not wasting money on irrelevant keywords and poor quality traffic. Through great landing pages, you’ll benefit from higher conversion rates than ever before.
So, focus on improving the quality of your website traffic in the New Year. It will make your online presence more profitable at the end of the day.