Remember when people cared about Digg? I know, it’s been a while, but back when Digg was at its height, there was a phenomenon known as the Digg Effect. The Digg Effect occurred whenever a site would hit the front page of Digg, sending tons of traffic to the site and causing the servers to crash. Simply put, most websites just weren’t able to handle the traffic that came with hitting the front page of Digg, and as a result, marketers and site owners would end up missing out on opportunities to cash in on their content going viral.
While Digg might not get much love anymore, the Digg Effect is still very much a real thing. These days, content goes viral through Twitter ReTweets and Facebook shares or on sites like ReddIt. And just like back in Digg’s glory days, many websites still struggle to stay up when they have content that goes viral.
With all this in mind, it’s important to take a look at your own website. If you’re trying to drive traffic to your website, it’s important to make sure your website can actually handle that traffic if your marketing efforts are successful. If your website can’t handle a spike in traffic, you will:
- Disappoint visitors
- Lose visitors as many won’t come back if your website is down
- Fail to enjoy the benefits that can come with viral marketing success
- Look unprofessional in the eyes of your audience
That’s why it’s so important to make sure your website can handle traffic surges. If you have a blog post suddenly go viral, you want to be absolutely certain that your site won’t crash as the visitors come pouring in.
So, how can you be sure your site is ready to handle the traffic?
- Choose an appropriate hosting plan that gives you plenty of bandwidth
- Optimize your website to use fewer resources and to have faster loading times
- Choose a hosting company that offers fast, responsive 24/7 customer service so you can get immediate support if your website does go down from a traffic surge.
Has your website ever crashed from a spike in traffic? Share your experiences by commenting below.