Can You Spot the Email Subject Line Mistake?

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Let’s play a game, shall we? I’ve come up with a list of email subject lines you might see a company use in their marketing campaign. However, each subject line has a mistake that could land the message in the spam folder. See if you can spot the mistakes. The answers are at the bottom of this post.

Subject Line #1: Save 15% on Your Order!!! Deal Ends at Midnight!!!

Subject Line #2: 15% OFF ALL ORDERS PLACED BY MIDNIGHT!

Subject Line #3: Re: Saving money on my car insurance

Subject Link #4: VICODIN for 25% off Retail Price

Subject Line #5: Make Millions with This Hot Stock Tip!

What’s wrong with these subject lines?

Think you know why these subject lines could get flagged as spam? Check out the answers below to see if you’re right.

Subject Line #1: Save 15% on Your Order!!! Deal Ends at Midnight!!!

The problem with this subject line is its excessive punctuation. In general, exclamation points are a cheap trick to try to stir up some excitement, but it’s okay to use one in your subject line. However, using six exclamation points is unacceptable, and it will land you in the spam folder more times than not.

Subject Line #2: 15% OFF ALL ORDERS PLACED BY MIDNIGHT!

Using all caps is another surefire way to get flagged as a spammer. I’ve seen some companies use all caps on just one or two words in the subject line to place emphasis on it, but that’s not a good idea either. Never use all caps in your subject line. It’s like holding up a sign that says “THIS MESSAGE IS SPAM!!!”

Subject Line #3: Re: Saving money on my car insurance

I’ve noticed a surplus of emails in my spam folder with “Re:” subject lines. It’s a trick used by spammers to make you think the message is a reply to an email you sent them. Never use a “Re:” subject line in your email marketing campaign.

Subject Link #4: VICODIN for 25% off Retail Price

This subject line actually suffers from two problems:

1. Vicodin is written in all caps

2. Selling drugs, supplements, etc. reeks of spam, and such messages will almost always get flagged

Subject Line #5: Make Millions with This Hot Stock Tip!

If you put the phrase “make millions” in your subject line, you might as well not even bother sending out your message because it will get flagged as spam. You can’t make ridiculous, too-good-to-be-true claims in your subject lines because that’s exactly what spammers do.

Did you spot all of the mistakes?

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