If you’ve followed this blog for any decent period of time, you know that I’m an ardent supporter of email marketing. I believe a well-done email marketing campaign can generate an unmatchable ROI. The problem is that most email marketing campaigns aren’t well done. They take time to refine. They require constant upkeep to get them performing the way you desire.
That’s why I’ve come up with 5 simple maintenance tasks you can perform to continuously improve your email marketing campaign.
- Customize your email template—Avoid using a generic template for your emails, because they look, well, generic. Email marketing plays an important role in branding, so doesn’t it make sense to create a custom template that incorporates your brand’s unique look? It’s the little details like this that make a big difference in branding.
- Study your data—You should always be tracking everything related to your email marketing campaign—delivery rates, open rates, clickthroughs, etc. Pay close attention to this data, and more importantly, use this information to tweak your email campaign for improved performance.
- Test everything—The best way to figure out what works and what doesn’t work is to test everything. Test out different subject lines, different link placements, and other variants to your emails. Then, you can clearly see which tweaks improve your results.
- Ask for feedback from subscribers–Nobody is more qualified to tell you what they’d like to see in your emails than your actual email subscribers. Encourage them to provide feedback so you can deliver the types of messages they prefer.
- Pay attention to other email marketing campaigns—I receive emails from probably a dozen different companies. It’s not because I particularly care what these companies are offering. I just want to study their campaigns and see what I can learn from them. I recommend you do the same.
What are some of your tips for improving an email marketing campaign? Share them by leaving a comment below.