5 Tips for Responding to Email Leads

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Every week, I get several email leads through my website. After managing these email leads for the past few years, I’ve learned a thing or two about the best ways to turn email leads into sales.

Here are 5 simple lessons that will benefit you greatly.


  1. Respond as quickly as possible—Timing is everything. We live in a day and age where customers expect you to be there for them 24/7. If you’re not able to respond to their inquiries within a few short hours (faster during regular business hours), they’ll go to one of your competitors—every single time. So, instead of telling yourself you’ll get to that email later, respond to it now.
  2. Address all points in their email—Make sure you truly answer their email inquiries, rather than just sending back a generic “thanks for contacting us” email. Before you hit send, look back at the original email and verify that you’ve answered all of their questions. This demonstrates that you’re actually listening to the customer and that you care about their needs.
  3. Take the bullet points approach—Your responses should be tight, focused, and on point. That’s why I take the bullet points approach to my email responses. I provide short, to-the-point responses to all points in the original email, ensuring my response is well-organized and easy to scan.
  4. If you don’t hear back, follow up—Don’t just assume that because you don’t get a response from your email that the customer is no longer interested in doing business with you. Give them a day or 2 to respond, and if you don’t hear back from them, send a brief follow-up email to keep that lead from cooling off.
  5. If you still don’t hear back, follow up again—A week or so has gone by and you still haven’t heard back from them? Follow up with them again. And keep following up on a weekly basis for the next month. You’d be surprised at how many sales I’ve closed by following up on leads that many others would have let go cold.


What are your tips for responding to email leads?


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