The holidays are here, and one of the best ways to drive sales is with email marketing. But your efforts have to be sharp and focused to get the results you desire. That’s why I’m sharing these 5 quick and easy tips for effective holiday email marketing.
- Increase your mailing frequency—It’s a good idea to increase the frequency of your emails during the holiday season. Your competitors will be working harder than ever to get those sales, and if you’re not around, you’re risking missing out. If you’re only sending a monthly newsletter right now, still send that, but you should also send promotional emails on a more frequent basis during the holiday season.
- Be very specific in your subject lines—Your subscribers are getting a lot of marketing emails this time of year. My inbox is flooded, and the vast majority of those marketing emails get deleted without me ever opening them. That’s why your subject line is so important. It needs to be powerful and as specific as possible. Don’t use generic subject lines like “This week’s holiday deals.” Be more specific with subject lines like “5 great gift ideas for dad” or “24-hour sale on gifts for mom.”
- Focus on limited-time offers—During the holiday season, it’s even more important to get customers to buy now before they exhaust their budgets. Your offers need to be stronger than ever before, and they have to make customers snap out of their procrastinating ways and place an order right this minute. Putting a time limit on your offers is one of the best ways to get customers to act fast.
- Don’t just focus on Christmas—This is the holiday season. There’s Christmas, New Years, Hanukkah, and Kwanzaa. So, don’t just focus your messages on Christmas. Using the term “holidays” serves as a good catch-all.
- Remind last-minute shoppers about shipping dates—Some shoppers will wait until the very last possible moment to place their orders, ensuring they arrive just in time for Christmas. Make sure you remind customers about the deadlines for placing orders to ensure they’re shipped on time.
What’s your best holiday email marketing tip? Share it by leaving a comment below.