3 Steps for Building a Successful Social Email Campaign
2010 is poised to be the year that email marketing and social networking become inextricably linked to each other. Savvy marketers know that leveraging social media can help spread their messages further than ever before, creating a viral effect that results in increased brand awareness and more sales.
Don’t believe that social email marketing is important or useful? Here are a few stats from Email Stat Center to consider:
- 20% of Facebook, MySpace and/or Twitter users have posted or shared something from permission email to their social account(s) via a “share” option. – Merkle , “View from the Social Inbox” (2010)
- 32% say they’d share promotional email offers with members inside a social network and open emails from others. – PMN and Pace University’s Lubin School of Business’(IDM) Lab (2009)
- 51% of respondents report having clicked “forward to a friend” links in marketing email, but 38% have never seen these links. – Epsilon (2007)
I could go on, but you get the point. So, if you’re creating a social email campaign, what do you need to do to guarantee success?
- Make email content easy to share—Include one-click share buttons for all the major social networks right there in your email. This allows readers to quickly share your message with their entire community.
- Let the community know about your newsletters—Any time you send out a new email, post about it on your social networks. Include a tease about what’s in the email, and offer opt-in links so followers can sign up.
- Know who’s on your list—Your email list is more than a bunch of random email addresses. Each address represents a person with a certain amount of influence and the potential to spread your message. Get to know your subscribers.
Is your email campaign socialized?