Despite people constantly writing it off and viewing it as spammy or ineffective, article marketing is still an effective way to increase your search engine presence, build links, and even establish yourself as an expert. Of course, the keys to an effective article marketing campaign are both quantity and quality. In other words, you need a high quantity of quality articles to get the best results.
Unfortunately, too many marketers only pay attention to the quantity part of article marketing. They think that quality doesn’t matter because they’re only after getting the back links. So what do they do? They hire writers from other countries to write their articles for pennies. And at first glance, it seems like a good idea. Why pay $25, $30, or even $50 an article if you can pay some writer to crank them out for $1 or $2 each?
The problems with going cheap with your article writing are:
- You get what you pay for—If you want to pay only a couple of bucks for an article, you’re going to get an article that’s poorly written. The cheapest writers typically aren’t native English speakers, and a lot of times, they spin or straight up copy/paste other people’s content. Is it really worth saving a few bucks?
- Your reputation can get damaged—Remember, your name is attached to these articles. Article marketing can be a good way to position yourself as an expert. But if your name is attached to poorly-written, nonsensical articles, what do you think that will do for your reputation? I know there are some article marketers who think that nobody reads the articles and that it’s just about linkbuilding, but you can’t be that careless with your brand.
- You’ll likely have a lot of articles get rejected at quality directories—The better directories have higher standards for the articles they’ll accept. So if you’re submitting articles that are written in broken English or are copied/spun versions of other content on the web, you’ll end up getting rejected at these good directories. And as a result, your articles will only end up on low-quality sites where the links won’t count for much.
There’s nothing wrong with wanting to stretch your marketing dollar. I get it. But you also have to realize that cutting corners and being a cheapskate will almost always come back to bite you in the butt eventually.