I’ve often said that great copy creates a conversation with the reader. It doesn’t speak at the reader, it speaks with them. There’s a difference.
Conversational copy gives the brand a distinct voice that consumers can connect with. It engages the readers and speaks directly to the issues they’re facing. As a result, it keeps them on your website longer and leads to more conversions.
But how can you create a conversational flow in your copy? Here are 5 tips to help you out.
- Learn your target audience’s language—Your target audience will determine the style of your copy. For example, 14 year old girls speak differently than 40 year old men. You need to study the way your target audience speaks and do your best to create copy that captures that style. Simply put, speak to them in a language they can understand.
- Keep sentences short and clear—Long sentences kill the flow of your copy. They instantly make you seem boring, and they just appear intimidating. Keep your sentences focused on one thought. And while you’re at it, make sure your paragraphs are short too.
- Ditch the big words—Big words don’t make you sound smart, and they don’t make your product sound more impressive. The average person doesn’t speak using 15-letter words. Clarity is key.
- Read it aloud—After you’ve written your copy, read it aloud. Does it feel authentic? Are there any parts that don’t feel conversational?
- Use contractions—Contractions help to make your copy feel less formal and more conversational. Most people use contractions when they speak, so it just makes sense to use them in your copy.
What are some of the things you do to make your copy more conversational? Share your best tips by leaving a comment.