At some point, you may find yourself needing the services of a freelance writer. Maybe you need someone to create sales copy for your website or brochure. Or maybe you need a blogger to create a few posts each week. Or you could even need an article writer if you’re still relying on article distribution as an internet marketing strategy.
Whatever the case may be, one of the first things you’ll need to do is decide how much you’re going to pay a freelance writer for the project. Now, if you’re like a lot of people, you may want to know just how little you can get away with paying to get the job done. After all, the less you have to pay, the better, right?
Here are 5 reasons you shouldn’t hire a cheap writer.
- Quality will almost always suffer—There’s an old saying that applies perfectly—“You get what you pay for.” If you’re going to hire a cheap writer at rates far below the industry average, you’re almost certainly going to get work that’s well below the industry average in terms of quality. If you want good work, you have to pay competitive prices. It’s that simple.
- You may not get original work—How are some writers able to produce content for just a few bucks a pop? It might be because they’re actually stealing the content from somebody else. That’s right. Many companies have been burned by cheap writers who simply stole content off the web, maybe spun it a little bit, and passed it off as fresh and original.
- Cheap writers often lack experience—Think about this. If a freelance writer was good and experienced at their job, would they be scouring the job boards looking for work at dirt cheap rates? I didn’t think so.
- Cheap writers may also lack professionalism—If you’ve ever dealt with a bad freelance writer, you know how much of a nightmare it can be. They promise to deliver the work by a certain date, and then miss the deadline. They drop off the face of the earth and stop responding to emails for days or weeks at a time. They come up with insane excuses about why they’re behind on their work. Spend a little more money so you can hire a true professional.
- Good writing takes time—Writing anything takes time. It takes time to do the research, outline a plan, create a draft, edit the draft, and rewrite the content until it’s just right. When you’re paying someone a dirt cheap rate to write something, they’re not going to spend as much time on it as they should. Time is money.
Have you ever hired a cheap writer? How did things turn out for you?