Comments on: 5 Grammar Rules that Ruin Your Copy

By: Christine Cappadocia

Christine Cappadocia — Sun, 08 Nov 2009 19:13:29 +0000

Excellent post. I find that (even in a university or research setting) copy is more compelling if it is written in as low of a reading level as possible.

By: Amanda Cooper PR

Amanda Cooper PR — Thu, 05 Nov 2009 17:13:37 +0000

Great points Eric! It's all about communicating your message in a way that hits home with your audience. Every piece of copy has to address the audience and the medium in order to be effective. Since I specialize in writing copy for tech companies, I am happy to use colloquial terms when writing for a consumer audience in order to make the information relevant and compelling to them.

By: MaureenMcHale

MaureenMcHale — Thu, 05 Nov 2009 16:59:39 +0000

Excellent article…all things we've probably all done; however, it's nice to see it validated in writing!

By: Garry Conn

Garry Conn — Wed, 04 Nov 2009 20:59:57 +0000

I am glad you posted this because it helps confirm a few things that I have been doing but have been conscious of. Often my writing breaks many of these rules, but typically I don't change them because I feel it degrades from my article.

By: Gerald Weber

Gerald Weber — Tue, 03 Nov 2009 20:31:14 +0000

The overall point rings very true. you don't want your copy to sounds like an English paper you wrote back when you were in school.