I hate to be “that guy,” but most music that gets played on the radio makes me want to repeatedly shove pointy objects in my ears until I can no longer be subjected to the garbage polluting the airwaves. However, despite how much I disdain pop music, I have to admit one thing: copywriters can learn quite a bit from it.
What am I talking about? Here are a few lessons pop music can teach us as writers.
- Have a hook—The best pop songs have a strong hook that gets stuck in your head for days. I go to these fitness boot camp classes, and of course, they play horrible pop songs. Even worse, these songs get stuck in my head for days, and nothing can be done to scrub them away. Recently, I’ve had some song stuck in my head that has the refrain “I’m glad you came.” I have no idea who the artist is, but what I do know is that they have a simple, memorable hook.
Copywriters should strive for the same. If you want to suck readers in, get their attention, and make sure they never forget about the product or service you’re pitching, you need to have a clear, strong hook in your copy. Make your words memorable.
- Keep it simple—You don’t hear a lot of 4-syllable, SAT words in pop music. No, for the most part, the language is simple enough that a child can understand it. Sure, there might be some clever wordplay and double entendres, but the words are simple and clear.
Take the same approach with your copywriting. Just because you have a huge vocabulary doesn’t mean you should use it. Ditch the corporate jargon and buzzwords in favor of simple, easy-to-understand language.
- Connect with your audience—Music has the power to move people. One of the biggest reasons a song goes popular is because listeners can relate to it on some personal level. Whether the song is about love, heartbreak, or just getting drunk and having a good time, it forges a personal connection with the listener.
Your copy should connect with readers in a similar manner. You need to show them that you understand their pain points and have a product that provides benefits they care about. The better you understand your customer, the more effective your marketing efforts will be.
What are some other things copywriters can learn from pop music? Share your thoughts by leaving a comment below.