Comments on: 23 Copywriting Rules To Live By

By: 16 Copywriting and Web Design Tips For Building Profitable Websites

16 Copywriting and Web Design Tips For Building Profitable Websites — Sat, 24 Apr 2010 03:23:40 +0000

[...] 23 Copywriting Rules To Live By [...]

By: Eric Brantner

Eric Brantner — Fri, 09 Oct 2009 22:42:41 +0000

@Jim–I actually wrote a post a while back about giving your testimonials more credibility. Check it out here: http://www.seohosting.com/blog/search-engine-marketing/giving-your-testimonials-more-credibility/

By: Darth Guru

Darth Guru — Fri, 09 Oct 2009 06:11:00 +0000

Strange how often ‘modern seo’ and the advice turns out to be nonsensical unused tails these days. Keywords and nofollows and sculpting oh my

By: The Dude Dean

The Dude Dean — Fri, 09 Oct 2009 05:24:14 +0000

I see Gerald’s point. I hear bloggers say all the time… forget about SEO and just write content. This is bad advice. Period. If you want the search engines to fine you then include some good keywords for the spiders to come across so you can get some organic traffic. This is basic SEO.

By: Melanie Nathan

Melanie Nathan — Fri, 09 Oct 2009 05:21:37 +0000

I especially like #8. Not only does it promote organization but bullets can also make it look like you spent a lot time compiling and researching your post.

“I maintain my stance. Write for both humans and search engines.”

I wouldn’t be a SEO if I didn’t agree with that statement. The way I see it, my job is to create content that the search engines will favor AND that users will respond to.

By: Gerald Weber

Gerald Weber — Fri, 09 Oct 2009 05:07:24 +0000

*search engines

By: Gerald Weber

Gerald Weber — Fri, 09 Oct 2009 05:07:05 +0000

I maintain my stance. Write for both humans and searc engines.

By: Eric Brantner

Eric Brantner — Thu, 08 Oct 2009 21:24:53 +0000

Right again. Maybe it’s because I write so much copy, but keyword-usage almost never crosses my mind, and I sure as hell don’t measure keyword density. I think you get to a point as a writer where you just write naturally and everything falls into place.

By: Garry Conn

Garry Conn — Thu, 08 Oct 2009 21:18:53 +0000

Eric,

I honestly don’t believe that writers have to be as “keyword conscious” as one would believe. Ironically, the power of attribute #1 coupled with a few other elements is so strong that it allows writers to lighten up the amount of keyword usage in the content. All in all, I think you’re right. My point is that if a person is really good at SEO then that person will know that there’s really no need to write for search engines because of their true SEO efforts applied to the actual web page. I think you article is spot on, and totally well said.

By: Eric Brantner

Eric Brantner — Thu, 08 Oct 2009 20:41:53 +0000

@Gerald and Garry–100% agreed that it’s possible to balance both user-friendly and search engine friendly content. I like to think I do it pretty well. The brevity of these rules made it difficult to fully explain what I meant with each one. The main thing I was trying to convey with that point is that high ranking copy is meaningless if it doesn’t convert. Conversion is the first thing on my mind when I’m writing copy. If that means I need to use a keyword less frequently or something, I’m willing to do that.