Social Networking Tips
Friday, October 19th, 2012
Still trying to figure out if Instagram could be useful for your business? Consider these statistics:
- More than 80 million people use Instagram
- Over 4 billion photos have been uploaded
- 5 million+ photos are uploaded each day
- 575 likes per second
- 81 comments per second
Needless to say, this unique photo sharing social media platform has built quite the following, and savvy marketers understand that Instagram represents yet another way to connect with customers and build meaningful relationships with them.
But how exactly can a company use Instagram? Here are just a few ways you can get started using Instagram to market your business.
- Show your products in action—Rather than just taking bland, boring photos of your products that look like a blatant advertisement, get photos of your products in action. Let’s say you run a burger restaurant. You could upload photos of families in your restaurant enjoying some burgers. Or maybe take a picture of the burger being made on the grill. In other words, you want to take pictures that tell a story.
- Take followers behind the scenes—Give your followers a glimpse behind the curtain at your company. Maybe you’re in the middle of filming a commercial for your company; take a picture on the set of the shoot. Or maybe you’re getting a new line of products packaged up and ready to be sent to the stores; shoot a photo of it.
- Show people what you can do—This is especially effective for service-based businesses. Let’s say you’re a landscaper. You could shoot before and after photos of your jobs to show how incredible your work is. This side-by-side comparison tells a story, wows your followers, and can actually help you make sales.
- Highlight your employees—Give your team some love and add a face/personality to your company by getting some photos of your employees in action. You want to take photos that capture what it’s like to work at your company. This allows you to show off your unique company culture and brand personality.
Of course, these are just a few of the different ways you can use Instagram for your business. The possibilities are truly endless. Be creative, have fun, and never stop looking for new ways to engage your customers.
A Few Final Tips for Success
No matter what kind of photos you decide to take with Instagram, there are a few things you should always keep in mind when using Instagram to market your business:
- Don’t treat Instagram like a traditional advertising medium. Blatant ads don’t work. Tell stories.
- Pay attention to the types of photos your fan base uploads and likes.
- Don’t update too often. A few times each day is more than enough.
- Use hashtags to help your photos get discovered.
- Share your photos out to Facebook and Twitter.
Do you use Instagram for your business? Tell us about it by commenting below.
Monday, August 20th, 2012
I’ve never been one who believes that the effectiveness of your social media marketing can be measured in the number of Twitter followers you have. When it comes to building a base of followers, I’ll take a lower number of high quality followers of a higher number of low quality followers every time.
However, I do still think it’s important to keep an eye on your number of followers. If you notice that you’re losing followers, it could be a red flag that you’re doing something your target audience doesn’t like, so you may need to reassess your strategy and adjust where needed.
Of course, the first step is to figure out exactly why people are unfollowing you on Twitter. Here are some of the most common reasons:
Wednesday, August 15th, 2012
If you’re in charge of managing your company’s social media activities—like posting on Twitter, Facebook, YouTube, Pinterest, your blog, etc.—you know how time-consuming it all can be. That’s why a lot of companies outsource their social media activities to an agency, a freelancer, or even an in-house intern. While handing over the reins to someone else can save you time and be beneficial if you choose the right person, it’s not without its risks. There are many dangers that come with outsourcing your social media activities.
- They might not truly get your company—You live and breathe your business 24/7, and you’ve probably been doing so for many years. How can you expect a newcomer to have the same understanding of your products, services, selling points, target audience, brand, etc. that you have? There’s going to be a steep learning curve for this individual, and it could cause mistakes to be made along the way…mistakes that can damage your brand’s reputation and credibility. (more…)
Tuesday, July 31st, 2012
It seems like everywhere I look I’m seeing articles giving readers a list of reasons that their company needs to on Pinterest. Make no mistake—Pinterest does have a lot to offer…for the right business. The problem I’m noticing is that you don’t see too much information about the other side of the story. That is, not all businesses belong on Pinterest. In fact, I think the majority of businesses just aren’t a good fit for Pinterest.
No, I’m not trying to discourage your company from hopping on the Pinterest bandwagon. What I want to do is make sure you really think about whether or not Pinterest is a good fit for your brand before you commit time, energy, money, and other resources to marketing on Pinterest.
So, I’d like to take a moment to point out some scenarios where using Pinterest might not be the best choice for your brand.
Monday, July 2nd, 2012
Pinterest is a fast-growing social network that can be a powerful tool for promoting your company. Pinterest has been shown to drive more traffic than most social networks, and many companies have already been successful increasing brand awareness and driving sales with it.
Of course, you can’t be successful on Pinterest if no one is pinning your content or paying attention to you. So, what can you do to get more people to pin your stuff?
Here are 5 good tips to help you leverage Pinterest more effectively for your business.
- Study what your target audience pins—Different types of people are engaged by different types of content. You need to study your target audience and see what type of content tends to grab their interest. What do they pin most often? This is the kind of content you need to be creating and sharing.
- Create infographics—Infographics can be a powerful tool for sharing useful information in an engaging, interesting way. These images can be educational, and they can help position you as an expert in your niche. A well-designed infographic can get a lot of attention on Pinterest, and it could even go viral.
- Get high-quality photos of your products—I can’t tell you how many different products I see my girlfriend pinning on her Pinterest profile. Pinterest users love to pin cool photos of the products they love and are interested in. But if you people to pin photos of your products, you need to make sure these images are high quality and creative. Action shots of your product in use are often great eye candy.
- Create eBooks and whitepapers—eBooks and whitepapers can be great tools for generating leads, driving traffic to your site, and increasing your authority in your niche. To make your eBooks and whitepapers get attention on Pinterest, design great covers for them.
- Pin other relevant, interesting content—Your Pinterest page shouldn’t be one big advertisement for your company. The key to engaging your audience is to mix it up with the content you share. In addition to pinning your own product photos, whitepapers, eBooks, etc., you can also share images that are interesting and relevant to your industry.
Is your business on Pinterest? What tactics do you use to get more pins?