SEO Hosting Blog

If you haven’t heard of Google Suggest yet, it is time for you to listen up.  At the beginning of last week, Google added a feature to their homepage called Google Suggest.  If you have ever played around in Google Labs, you have already seen Google Suggest (which has been present in Google Labs for quite some time).  If you haven’t tried out Google Suggest in Google Labs before, all you need to do is head to the Google homepage and start typing in a search query.

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When I set out to publish a page on the Internet, I already know well in advanced the primary keyword phrase I am looking to target in the search engines. In this article, my aim is to teach you how to target primary keyword phrases in the search engines by publishing uniquely written content. For me, I am a blogger and one who chooses to use WordPress as my choice blog publishing software.

WordPress is widely supported and increasingly growing in popularity. With that being said though, it really doesn’t matter too much as far as what program you use towards publishing content on the Internet. What really matters though, is how you go about it. For me, WordPress happens to cover pretty much all the bases I need with only a few minor tweaks to the program and the current template being used. (more…)

Google and other search engines factor in that many sites online today are produced and published by people who don’t have all that much experience with the Internet, optimizing for search engines, HTML and things of that nature. Over the years, technology has made it possible for anyone with any skill level to create a web page, web site or even a blog. Quite honestly, things are much easier today for people who want to have a web site compared to say 5 to 10 years ago.

While there are quite a few people who are indeed SEO gurus, it seems also that there are sites created by very entry level Internet publishers. With the entry level publishers I have actually seen many times that their pages and posts rank very well in the search engines but also go completely against the grain of what most all experienced SEOs would advice or even put into their own practice. (more…)

“I don’t want to talk about SEO. I don’t believe in it!” claim some web developers when approached about the ever-popular subject. However, you know otherwise. You need to convince your web developer of SEO importance. What is the best way to communicate effectively about SEO with your web developer? Well, become informed, get prepared and return with an arsenal of information.

Here are some of the things you will need to convey your message:

1) Recent statistics show that at least 90% of all web visitors use the search engine to find what they are looking for. That is an important number to remember in explaining SEO’s importance to your web developer. Your web developer usually likes statistics. If your site isn’t SEO relevant, it is a waste of both time and money. Isn’t there a bonus available for a web developer who comes up with a site that increases visitor traffic? Don’t they want that raise for having developed an efficient, and pleasant looking, site? Of course, they do.

2) SEO (search engine optimization) is not a passing trend. It is here to stay. Content on a website needs to be relevant to both the search engines and people looking for websites. Your website needs to be picked up by the search engines in order to be worthwhile. Search engines feed on SEO.

3) Gather verifiable proof such as documents containing charts, studies, and interviews with top officials regarding the SEO world. Bring this with you for your meeting with your web developer. These will be used to provide references for your knowledge. The purpose of this is to help you start a informative discussion.

4) Keyword placement and frequency help determine your ultimate success with SEO. Use examples of keyword search tools to help show this point when talking with your web developer. Overture works well here. In fact, let your web developer know that keyword search tools have increased in popularity simply due to the necessity of knowing SEO. Your web developer loves keeping current on the industry trends with friends, right?

5) Keyword importance. The importance of keywords needs to be mentioned here. Let your web developer know too much will cause more harm than good. Tell them that it is easier to create keyword-dense content when each page contains no more than three keywords.

6) Keyword phrases are also more relevant than single keywords, research shoes. Using phrases narrows search rank competition and improves the likelihood that your content will meet the searcher’s expectations. For example, if your web page is about “doggie dental care”, it will have more success by containing the keyword phrases “dog teeth” or “dog dental” rather than the more generic single keyword “dog.” Your site visitors will be more targeted towards what you are offering.

There you go, take these factors into play and you will have success while explaining to your web developer why SEO is important. Good luck!

The basis of good web design is also often what makes search engine optimization effective in the ability of the search engine spiders to index web pages.

Follow the Industry Leader
When you are dealing with Google it is important to remember their primary goal is to help the search engine user. Since Google’s search engine is the leader in the search engine industry the other major search engines will follow their lead. When designing your website you want to make the website easy to navigate. Use optimization code that makes sense to the website visitor when they see it used in text on the page and in the title tag.

Optimization Text That Makes Sense
A good way to be sure your website works for your visitors is to read the text aloud after adding in your search engine optimization code. If it sounds stilted start rewriting. Have someone else read over your copy to be sure the optimization words you have added make sense and reads well to the typical website user. You need to capture your audience when they first visit your website. Give them a reason to stay once they arrive.

Inform Your Vistors
If the optimized tags and keyword text benefit the content of the text on the page, being informative on the information or products of the website, it is also beneficial to the human visitor. In this sense search engine robots “read” legitimate text and legitimate tags which help explain the content of the page not only to the human visitor but to the search engine robots as well.

Ease of Website Navigation
You want to have a search engine friendly design focusing on the navigational system you have in place for the website. Having a sitemap in place is helpful especially for those deeper pages of the website that may not be easily accessed by the on page navigation. Search engine spiders need to find those deep page links and you certainly want them to find the links on a page! Human visitors are able to pull down drop down menus or understand the intent of a graphic to travel through the website. As important as this is you must also include methods to make your website search engine friendly. Search engine spiders cannot push a button or use pull down menus. Some robots have difficulty with JavaScript menus. Make sure a sitemap is in place, and easily followed text navigation or graphic navigation is available so your web pages may be able to be followed by the bots. Ideally text navigation should be available with the added advantage of keyword anchor text but there are times design prohibits this choice. By providing easy to use navigation for humans and spiders you increase your chance at visitor retention and maximum indexing of your web page content.

Good Web Design Really Can Get Along With Quality Optimization
Not everyone is an SEO Copywriter. It can be difficult to tie in your search engine optimization text and the intent of the web page for the human visitor. Get creative and always keep in mind your website visitor. Well selected keywords should reflect what the web page is about. Enhance what is already on the page whenever possible. Marketing lingo may be great but sometimes you need to think about a wider audience. Knowing your target audience well will help you find your voice in your design of the website and your search engine optimization copy.