SEO Hosting Blog

If you’re the owner of a small business, you might be tempted to implement an SEO strategy by yourself. After all, it can get costly hiring an expert to do your SEO, and there are several things you can do if you take your time to learn SEO properly. Of course, you also open yourself to making many crucial SEO mistakes.

What follows is a list of 5 common SEO mistakes that will undo all of your hard word. Avoid these at all costs.

1. Targeting Broad Keywords- Let’s suppose you operate a small business that sells doors in Houston. As nice as it would be to rank for the phrase “doors,” the truth is you have absolutely no shot at doing that. Trying to do so is a waste of your time. Instead, you should try to rank for phrases like “hurricane proof doors” or “door installation in Houston.” The more specific your keywords, the more targeted your traffic will be.

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Link building can be a time consuming venture for search engine marketers and webmasters. There is no easy way to go about it, link building is hard work. Google as the search engine leader wants backlinks that are meaningful to the content of the page and on topic. Business profiles can provide a safe backlink to your important web pages.

Business Profiles Equal One-Way Links
Profiles online are a good way to find free links for your website. There are pluses and minuses to profile linking. The main limitation is keyword anchor text, generally the link pointing back to your page from profile websites is a url link to your homepage. Be sure to look carefully through the profile set up when adding in your information. There are times an additional link may be added for other pages of your website, such as in the work experience section.

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We all understand the importance of proper SEO when it comes to search engine rank.  That said, many websites continue to make many serious SEO errors.  Want to know what some of these SEO errors are?  Read on …

Mistake #1 – Not Keeping Up With Search Engine Developments

One major SEO mistake is to simply not keep up with the latest and greatest search engine developments. As you may already know, search engines are continually upgrading their algorithms.  For instance, what worked a couple of years ago may not be so effective today. Thus, it is extremely important to educate yourself about all the latest search engine trends.

Mistake #2 – Not Choosing the Right Keywords

You want to choose keywords that potential prospects will actually search – don’t you?  While you may feel good that your website is ranked number one for some extremely obscure keyword phrase, how relevant is this type of situation?  Since no consumers will actually type in these keyword phrases when they search for something, optimizing a website for these types of obscure keyword phrases does not make sense. (more…)

SEO, or Search Engine Optimization, is one of the most important things you can do to help customers find you online. For an online business this is crucial, but even their brick-and-mortar counterparts can benefit from this relatively new form of marketing.

Search Engine Optimization defined is an online marketing strategy. By employing certain keywords and keyword phrases at the correct density, you can bump your website’s listing to the top of someone’s search results, increasing your business. Entire advertising agencies have spring up around this fast-growing marketing method. (more…)

Typically, a splash page is designed to catch the attention of a human visitor through use of a large graphic, a Flash movie, or some other technological item.  While this may indeed attract the attention of your human visitors, visiting search engine spiders won’t be impressed, and ultimately your human visitors will not get all the benefit they could from visiting your site.

Search Engine Spiders and Splash
Search engine spiders rely on text and links to get their work done. In the past when there has been virtually no text on an entry page, images or a Flash movie, the content of the web page has not been read and indexed by the search engine spiders. Graphic images and Flash were lost on the spiders beyond ALT attribute text for the images. Until recently Flash was unreadable to the search engine spiders. (more…)