Yahoo! My Display Ads is an innovative display advertising solution that allows you to easily create your own banner ads and run them across the Yahoo! network. Yahoo! claims that their service isn’t just for big companies. Today, they have opened their doors to smaller businesses and individuals. They offer an easy and affordable way for you to create banner ads and run them across their entire Yahoo! network.
Creating ads is simple. Yahoo! insists that designers are not needed and that there are no development costs involved. Yahoo! My Display Ads comes with design tools that will help you create and customize your own banners. The ad system also offers campaign targeting. You can specify the geographic locations, site-content categories, and demographics you want. Additionally, you have the option to set a daily budget, and control the pay per click and cost per impression rates. Lastly, Yahoo! My Display Ads offer performance tracking. You can get daily reports on clicks, impressions, and conversions. There’s also tools that allow you to maximize your ad performance.
By attending this free webinar, you will You will learn: The benefits of combining search and display advertising, more about Yahoo!’s innovative display advertising and targeting solutions, display advertising best practices, and how other business owners are succeeding with display advertising. I recommend tuning in. It’s free and the webinar will begin during the afternoon, so you can kick back and listen in while you have lunch.
When Google Chrome web browser was first introduced, instantly I was hooked. The browser performed beautifully, it was super fast, and amazingly stable. Seriously, it never crashed. But keep in mind, the browser wasn’t perfect. Simple things bothered me such as the lack of add on features, inability to auto discover RSS feeds, and huge complications with setting Chrome as the default web browser. these imperfections, while they might seems severe, were nothing compared to dealing with Internet Explorer crashing, and FireFox performing slow. Again, using Chrome is literally like riding on a greased lightning bolt. It’s fast, super fast.
Google Chrome has other important features that I enjoy, such as being able to use the address bar as a Google search bar:
With all that goodness, unfortunately, my use for Google Chrome came to a sudden end when I purchased my first MacBook computer. Talk about bitter sweet feelings. First off, your next computer purchase totally needs to be a Mac. I personally recommend it. I will never use a Windows based computer again. Mac computers are so well built, I had to take a few minutes to figure out how to turn my MacBook off. I literally had my MacBook running for two months before I finally needed to restart it, and I simply didn’t know how to do it.
That said, here’s the conflict. In my opinion, Google Chrome is by far the best web browser available. It blows Firefox, Internet Explorer, Opera, and Safari out of the water. The interface is very clean, simple, and extremely condusive towards a healthy browsing experience. But since I purchased my MacBook, the problem is that Google Chrome hasn’t been available for Mac. The great news is that this has all changed. Google Chrome for Mac is finally available via their early access release channel.
Installing Google Chrome on your Mac computer is very easy. It took me less than a minute. Simply visit the early access release channel. Click on the Mac Tab and proceed to download the Dev Channel: GoogleChrome.dmg. After the file has been downloaded, extract it and then drag the Chrome appliction into your Application folder:
Once Chrome has been installed, you can access it by opening up Finder and navigating to your Applications Folder.
For convenience, you may want to drag the Chrome icon into your Dock. I hope that you’re as happy as I am being able to use Google Chrome again. Now Mac users have the best of both worlds. we can all use the best web browser on the best computer available.
Earlier last month Google introduced Google Sidewiki. Initially, I had a problem with it. Largely, because of two reasons. One, it was available only for FireFox and Internet Explorer via Google Toolbar. And two, users couldn’t syndicate their contributed content on a blog. A few weeks later, Google updated Sidewiki and offered users the option to send comments to Blogger. Somewhat satisfied, but still largely frustrated, I then figured out a way to send Sidewiki Comments to WordPress. At that point, I felt like using Google Sidewiki was worth the effort. But, only one of the two problems I saw were corrected. As it stood, Sidewiki was still not available for other web browsers. Specifically, Safari, Chrome (how ironic), and Opera. That was case up until the last week of October when Google introduced the official bookmarket for Sidewiki.
The official bookmarklet for Sidewiki lets you read and write Sidewiki comments in all web browsers. The bookmarklet is nothing more than a simple shortcut that is dragged into the browser bookmarks bar. When a users click on the shortcut, it opens a new window showing Sidewiki comments for the active page being viewed.
Certain Sidewiki features are not available such as the notification bar. But despite that, I am still very satisfied with the accommodations Google is making for users. And it’s to their benefit too. In other words, offering users the ability to use Sidewiki is all browsers is a feature that should have been available from the get go. Same with sending comments to blogs, and not just limiting the sharing to Blogger either.
Finally, after almost two months, Google Sidewiki has become something that has changed how I contribute and publish content on the web. Every Sidewiki entry I create automatically gets published into my Google Sidewiki Comments category on my blog.
A lot is changing with Yahoo!, and even the famous yodel is subject to change. In fact, earlier last week, Yahoo! set up a mobile recording studio in the middle of Times Square and invited anyone passing by to record their version of the yodel. Lucky winners with the best yodel will become famous and earn bragging rights that their yodel is the official Yahoo! yodel. The yodel was one of the things discussed in the interview with Elisa Steele.
She offered assurance that Yahoo! was going to continue using the original yodel; however, to align properly with their promise of making Yahoo! all about about person relevance, they are going to be collecting personal yodels around the globe. In fact, in addition to setting up mobile studios, such as the one in Times Square, Yahoo! has created a web based Yodel Studio.
So you might wonder why would Yahoo! want to re-brand after 15 years of being one of the most widely recognized and successful companies in the world. It may seem strange that Yahoo is investing time and money into creating one of the largest re-branding campaigns ever. Yahoo decided to launch their new brand campaign is to remind consumers where Yahoo! is today, and the kind of services they can offer people in the modern era of the Internet today. Check out this video below that captures the exclusive thoughts of Elisa Steele behind the new Yahoo! marketing campaign.
This Q&A with Elisa Steele is the first in a new series of videos called Yahoo! Yodelcasts, hosted by Nicki Dugan, blog editor for Yahoo!
To stay on top of current events and news about Yahoo! I recommend reading their Yodel Anecdotal blog and subscribing to their RSS Feed. It wouldn’t hurt to pick up a subscription to their YouTube Channel as well.
What are your thoughts about the new Yahoo! and do you think that their new marketing efforts will cause you to switch to using Yahoo! Share your thoughts in the comments below.
Knowing and understanding what people think when they visit your blog or website, and what impressions they have is critical towards building, growing, and maintaining your site. As a site owner, it’s a good idea to open lines of communication with your site visitors. Doing so, enables you to receive vital feedback, which in return can help your site maintain forward direction.
Last year Google released a service called Google Moderator. Matt Cutts made an entry on his blog about it, and six months later the White House even found a use for it. Since then, not much else has been said about the service, nor have many people been utilizing it. Personally though, I think Google Moderator is an excellent tool, and one that you should put to use on your site right away. It’s an excellent instrument where everyone has the opportunity to submit ideas, ask questions, or even offer suggestions. From there, individuals can vote the submitted feedback up or down, which will then display the most popular topics based on total vote count.
Google Moderator is a perfect system for finding out what people think about your blog or website, what you can do or stop doing to enable growth, and what topics or questions could be answered or covered towards continuing to help people that visit your site. All in all, it’s all about feedback, and using Google Moderator is an excellent way to get the best feedback from people who visit your site.
What’s more, Google Moderator can be used to create a feedback system as simple or as intricate as you want. It can be a system that allows site visitors to express their opinions about things, or if you’re a blogger, it can be used as a system that enables you to receive material for covering future topics. To get a general idea of how to use Google Moderator, check out the series called Ask a Google Engineer. Try creating your own series and share it here with everyone in the comments.
