Hobo SEO Company

Hobo SEO is a company based near Glasgow, Scotland. They focus on providing customers with the highest quality SEO services and also help with online branding. They are a content focused SEO company who show their clients firsthand how to do what they even do themselves.

At the time of writing this article, Hobo SEO has over 6700 RSS subscribers, and over 2200 Twitter followers. Those are quite impressive numbers, so they must be doing something right. They claim that their site is viewed by over 50,000 people every month, many of them come direct from Google searching for DIY SEO tips.

Hobo SEO goes the extra mile and even offers people a free SEO eBook titled, “hobo guilde to GOOGLE SEO.” You can get your free copy simply by joining their free newsletter.

Additional freebies include:

1. DIY SEO GUIDE – Where you can get some help understanding why your website is performing poorly in Google.
2. Linkbuilding Guide – They say that the key to high rankings in Google is to have other real websites link to yours. Their linkbuilding course will help you learn more about successful linkbuilding.
3. Beginners Guide to SEO - For beginners, this is an excellent start. Hobo SEO’s Beginners Guide to SEO offers you everything you need to get started with becoming a savvy SEO yourself.
4. SEO Blog – Visit their SEO Blog where tips and ideas about Google and search engine optimization are shared among 50,000 montly visitors.

With all the freebies, the guides, the newsletter, and the blog, Hobo SEO is one of the better SEO blogs I have seen. All in all if you’re looking for high quality SEO information from people who know what they’re talking about, I recommend making HoBo SEO one of your daily reads.

What are some of your favorite SEO sites that you’d like to share with others? Drop a comment and let us know. Also, if you have your own SEO site, you’re welcome to tell everyone about it too.

Prior, he had accepted a position at Google back in September of 2005 to do work for their Firefox team, and four months later moved to Google’s Mac Client Team. Pinkerton has many years of experience in the web browser industry starting in 1997 with Netscape Communications. But interestingly enough, it was during that time when Mike Pinkerton and his partner began working on the Camino web browser.

Camino is a Mozilla based browser developed specifically for Mac computers. Camino is a very fine tuned web browser. In fact, just last month, Camino 2.0 was officially released. Now the ironic part to all this is the fact that while Mike Pinkerton was developing Camino, he also was developing Google Chrome at the same time. Active users have been eagerly waiting over a year for the release of Google Chrome for Mac and the update on Camino, and interestingly enough, both came within a month from each other.

The great news is that Google Chrome is finally here for Mac and also a great alternative to FireFox is available as well. I’ll provide a review on Camino in the near future. In the mean time, I’d like to dig into Chrome for Mac and explain some of the features.

To begin with, Pinkerton explained that it was important to make sure that the Mac version of Chrome was fast, stable, and secure, just like the Windows version. He stated that they completely rebuilt Chrome for Mac from the bottom up and made many fo the useful Mac OS X features apart of the Google Chrome experience.

Some of these native features include integrating the Mac OS Spell Checker. Another is Keychain. They wanted to make it so that passwords created by users could be stored and accessed centrally even when created by other web browsers. Additional features unique to Mac include sandboxing support which helps make Chrome even more secure.

To learn more about the key features of Google Chrome and more details about Google Chrome for Mac, I recommend tuning into Mike Pinkerton’s presentation video below:

One of the key features that I personally enjoy the most is the Omnibox. Becuase of that, I want to also include a second video that explains more about it and how it can benefit you:

All in all, I am very glad to see Google Chrome finally available for Mac. Keep in mind, this is a beta release and there’s going to be a lot more work done before it’s final. Also, beta for Mac is different than beta for PC. For instance, Google Chrome for Mac doesn’t support extensions yet which make it difficult to customize, although as of writing this, TechCrunch has some updates about that. You can check out the post on Google Mac Blog and the post on Google Chrome Blog to learn more. If you want to learn more about Mike Pinkerton, you should check out his blog and follow him on Twitter.  Over the next few weeks I am going to use both Chrome and Camino and write a future article depicting their differences.

Yahoo! My Display Ads is an innovative display advertising solution that allows you to easily create your own banner ads and run them across the Yahoo! network. Yahoo! claims that their service isn’t just for big companies. Today, they have opened their doors to smaller businesses and individuals. They offer an easy and affordable way for you to create banner ads and run them across their entire Yahoo! network.

Creating ads is simple. Yahoo! insists that designers are not needed and that there are no development costs involved. Yahoo! My Display Ads comes with design tools that will help you create and customize your own banners. The ad system also offers campaign targeting. You can specify the geographic locations, site-content categories, and demographics you want. Additionally, you have the option to set a daily budget, and control the pay per click and cost per impression rates. Lastly, Yahoo! My Display Ads offer performance tracking. You can get daily reports on clicks, impressions, and conversions. There’s also tools that allow you to maximize your ad performance.

By attending this free webinar, you will You will learn: The benefits of combining search and display advertising, more about Yahoo!’s innovative display advertising and targeting solutions, display advertising best practices, and how other business owners are succeeding with display advertising. I recommend tuning in. It’s free and the webinar will begin during the afternoon, so you can kick back and listen in while you have lunch.

Google Chrome has other important features that I enjoy, such as being able to use the address bar as a Google search bar:

With all that goodness, unfortunately, my use for Google Chrome came to a sudden end when I purchased my first MacBook computer. Talk about bitter sweet feelings. First off, your next computer purchase totally needs to be a Mac. I personally recommend it. I will never use a Windows based computer again. Mac computers are so well built, I had to take a few minutes to figure out how to turn my MacBook off. I literally had my MacBook running for two months before I finally needed to restart it, and I simply didn’t know how to do it.

That said, here’s the conflict. In my opinion, Google Chrome is by far the best web browser available. It blows Firefox, Internet Explorer, Opera, and Safari out of the water. The interface is very clean, simple, and extremely condusive towards a healthy browsing experience. But since I purchased my MacBook, the problem is that Google Chrome hasn’t been available for Mac. The great news is that this has all changed. Google Chrome for Mac is finally available via their early access release channel.

Installing Google Chrome on your Mac computer is very easy. It took me less than a minute. Simply visit the early access release channel. Click on the Mac Tab and proceed to download the Dev Channel: GoogleChrome.dmg. After the file has been downloaded, extract it and then drag the Chrome appliction into your Application folder:

Once Chrome has been installed, you can access it by opening up Finder and navigating to your Applications Folder.

For convenience, you may want to drag the Chrome icon into your Dock. I hope that you’re as happy as I am being able to use Google Chrome again. Now Mac users have the best of both worlds. we can all use the best web browser on the best computer available.

The official bookmarklet for Sidewiki lets you read and write Sidewiki comments in all web browsers. The bookmarklet is nothing more than a simple shortcut that is dragged into the browser bookmarks bar. When a users click on the shortcut, it opens a new window showing Sidewiki comments for the active page being viewed.

Certain Sidewiki features are not available such as the notification bar. But despite that, I am still very satisfied with the accommodations Google is making for users. And it’s to their benefit too. In other words, offering users the ability to use Sidewiki is all browsers is a feature that should have been available from the get go. Same with sending comments to blogs, and not just limiting the sharing to Blogger either.

Finally, after almost two months, Google Sidewiki has become something that has changed how I contribute and publish content on the web. Every Sidewiki entry I create automatically gets published into my Google Sidewiki Comments category on my blog.

A lot is changing with Yahoo!, and even the famous yodel is subject to change. In fact, earlier last week, Yahoo! set up a mobile recording studio in the middle of Times Square and invited anyone passing by to record their version of the yodel. Lucky winners with the best yodel will become famous and earn bragging rights that their yodel is the official Yahoo! yodel. The yodel was one of the things discussed in the interview with Elisa Steele.

She offered assurance that Yahoo! was going to continue using the original yodel; however, to align properly with their promise of making Yahoo! all about about person relevance, they are going to be collecting personal yodels around the globe. In fact, in addition to setting up mobile studios, such as the one in Times Square, Yahoo! has created a web based Yodel Studio.

So you might wonder why would Yahoo! want to re-brand after 15 years of being one of the most widely recognized and successful companies in the world. It may seem strange that Yahoo is investing time and money into creating one of the largest re-branding campaigns ever. Yahoo decided to launch their new brand campaign is to remind consumers where Yahoo! is today, and the kind of services they can offer people in the modern era of the Internet today. Check out this video below that captures the exclusive thoughts of Elisa Steele behind the new Yahoo! marketing campaign.

This Q&A with Elisa Steele is the first in a new series of videos called Yahoo! Yodelcasts, hosted by Nicki Dugan, blog editor for Yahoo!

To stay on top of current events and news about Yahoo! I recommend reading their Yodel Anecdotal blog and subscribing to their RSS Feed. It wouldn’t hurt to pick up a subscription to their YouTube Channel as well.

What are your thoughts about the new Yahoo! and do you think that their new marketing efforts will cause you to switch to using Yahoo! Share your thoughts in the comments below.

Last year Google released a service called Google Moderator. Matt Cutts made an entry on his blog about it, and six months later the White House even found a use for it. Since then, not much else has been said about the service, nor have many people been utilizing it. Personally though, I think Google Moderator is an excellent tool, and one that you should put to use on your site right away. It’s an excellent instrument where everyone has the opportunity to submit ideas, ask questions, or even offer suggestions. From there, individuals can vote the submitted feedback up or down, which will then display the most popular topics based on total vote count.

Google Moderator is a perfect system for finding out what people think about your blog or website, what you can do or stop doing to enable growth, and what topics or questions could be answered or covered towards continuing to help people that visit your site. All in all, it’s all about feedback, and using Google Moderator is an excellent way to get the best feedback from people who visit your site.

What’s more, Google Moderator can be used to create a feedback system as simple or as intricate as you want. It can be a system that allows site visitors to express their opinions about things, or if you’re a blogger, it can be used as a system that enables you to receive material for covering future topics. To get a general idea of how to use Google Moderator, check out the series called Ask a Google Engineer. Try creating your own series and share it here with everyone in the comments.

Of course if it’s not easy to contact the owners of the sites linking to yours, then it might not be worth the time invested. On the Google Webmaster Central blog, they suggests that efforts be made towards having links removed; however, if there are sites less than desirable linking to yours, Google does offer some reassurance by stating that they have 200 factors when it comes to determining relevancy in the search results. I don’t recommend investing time towards contacting site owners requesting the removal of links. Instead, I suggest investing time towards increasing the number of higher quality links pointing to your site.

Controllable things are another thing that should be taken into consideration. Once again, Google points focus on their design, content, technical, and quality guidelines. Google implies that they understand that certain things fall outside your control. With that, explain that emphasis is given things that webmasters can control such as having a well maintained site with high quality and original content with an excellent linking structure. And I agree. I can’t think of a single popular site that I would consider to be a terrible site. I am sure they exist, and I am sure you can leave a comment pointing me to a few; but all in all, in my opinion, all popular sites I have seen, fall within these guidelines.

My advice to site owners is to maintain a clean, high quality, and organized site that genuinely interests people. Don’t invest time into removing low quality backlinks and only invest some time into high quality backlink molding. I think it’s more important to spread awareness about your site, instead. If people like what they see, then they’ll come back many times over, and also they’ll link to it as well. Additionally, encouraging people to share information is very helpful too.

So what do you think? Do you think that it’s worth your time to remove low quality backlinks? What about spending time towards backlink molding? And what about time spent marketing and promoting your site? Share your thoughts in the comments below.

With Yahoo!’s new search page, users can search for various keywords and phrases, and then refine the search results by clicking on the names of sites that appear on the left side. These sites appear based on what other people have found useful in the past. When users click on these featured sites, the results are then filtered to display results only from that particular domain.

How that works with advertisers is when a user selects a site that is also a sponsored search advertisers, that advertisers’ advertisement will be displayed again in the new set of results. The advertisers will only pay if the user clicks on the ad. All in all, the advertisers still receive the same opportunity to receive clicks prior to any filtering. However, advertisers whose sites show up on the left side as a filtering site option will receive futher opportunities to receive clicks.

I like the idea of Yahoo! displaying sponsored ads in filtered results. Doing so creates a very strong opportunity for advertisers to experience an increase in CTR simply because once a users has applied the site filter, ads are going to be displayed to more relevant traffic, and existing there is far less sponsored ad competition.

Some people might question the amount of exposure the filtered ads will receive. I have to say that I think having the navigation options on the left really increase the awareness of the features being available. I think advertisers might find that they’re getting pretty good exposure, clicks, and qualified leads for the money invested. If you’re interested in advertising online, advertising on Yahoo! is something I would consider looking into.

Using Google Search options allow results to be filtered in a number of ways. The search options available are: All results, videos, news, blogs, books, forums, and reviews. Within that, you can also filter by: Any time, recent results, past hour, past 24 hours, past week, past year, and specific date range. I offer a positive review of this update. As an iPhone user, I have to say that Google is one of the only companies who I feel is really taking full advantage of the high-end mobile market. It’s obvious that millions of people have iPhones and other high-end mobile devices, and yet, it surprises me not to see other companies taking advantage of that.

In my previous article, I had mentioned that there is SEO value in knowing how Google search options can filter search results. Now that these options are available for mobile search, coupled with the fact that Google also released a new version of AdSense for high-end mobile devices, optimizing your site for mobile users is especially important, especially if you’re participating in the Google AdSense program. All in all, not many bloggers or webmasters are taking full advantage of the mobile market. Climbing the ranks in mobile search results is quickly becoming more of a vital source towards overall traffic. At least that’s the case when I check my own personal stats.

In my research I have noticed multiple users asking that Google focus some attention to the BlackBerry and Windows Mobile market. As a former BlackBerry Curve user, I can say that surfing the web using this device was a little less than desirable. While my opinion for BlackBerry users is to upgrade, I do know that Google does have a very nice Blackberry Mobile App available that might interest you. That said, take a moment to check your stats. Compare them to last year and I believe that you’ll see a significant increase in traffic from mobile users. Seeing this for yourself, I think you’ll also agree that more can be done towards capitalizing on the mobile market even further.