Blog entries posted in: Search Engine Marketing

8 Tips for Improving Click Through Rate

A Google AdWords campaign offers many benefits. It allows you to instantly jump of the search rankings with your paid ads, and it makes it easy for you to attract quality traffic that’s likelier to convert. Of course, the first … Continue reading


Does Your Website Have a News Room?

Late last year, I wrote a post detailing the pages you should include on your website. The list covered the usual suspects: home, about us, products, FAQ, contact, testimonials, guarantee, and site map. Looking back on the list, I realized … Continue reading


10 Situations for Writing a New Press Release

Press release distribution is a strategy all companies can benefit from. By writing high quality press releases, you can spread your message through the media as well as directly to potential buyers. It’s a highly effective way to build brand … Continue reading


Google AdWords For iPhone

If you’re like me, then you’re using your iPhone for close to everything you can imagine. If you’re into bidding on keywords in Google AdWords, you’ve probabaly tried to search for a Google AdWords iPhone App and found nothing. The … Continue reading


4 Reasons to Avoid Free Press Release Websites

In the past, I’ve talked quite a bit about the benefits of a sound press release distribution strategy. With good press releases sent out to a targeted list of interested reporters, your company can get valuable media coverage. This builds … Continue reading