Blog entries posted in: General Marketing

How to Write Press Releases That Get Noticed

While press releases may no longer be the best tool for increasing your search engine rankings, they still play an important role in a successful PR and marketing strategy. With a smart press release distribution plan, you can get your … Continue reading

5 Tips for Dealing with a PR Crisis

As a business owner, you always have to be prepared for the worst. What’s the saying—hope for the best, but prepare for the worst? In the unfortunate event that you find your company smack-dab in the center of a PR … Continue reading

How to be Successful at Networking Events

We spend a lot of time on here talking about social networking, but what happened to real life, in-person networking? It still exists, and it’s still as important as ever. While social networking is an efficient way to build relationships, … Continue reading

A Dummy’s Guide to Losing Clients

Nobody wants to lose clients, but from the way we act sometimes, you’d think we’re trying our darndest to drive clients away. Many of us are dummies when it comes to dealing with clients…so dumb, in fact, that when we … Continue reading

What to do if You Lose a Client

In an episode of Mad Men, Don Draper and Roger Sterling both responded to the loss of a client by saying, “The day you sign a client is the day you start losing them.” While I don’t share their negative … Continue reading