Blog entries posted in: General Marketing

5 Media Relations Mistakes to Avoid

While this blog primarily focuses on SEO and internet marketing, I think it’s important to point out that public relations should be a part of every company’s overall promotional strategy. Getting your company out there in the news is a … Continue reading


Are You Rewarding Your Best Customers?

Not all customers are the same. You probably have a few loyal and great customers, a lot of average customers, and a few bad customers. Treating them all the same just doesn’t make sense. You should be rewarding your best … Continue reading


How to Handle Customers Who Are Serial Complainers

If you’ve been in business for any significant amount of time, you’ve likely dealt with a serial complainer. The serial complainer is the customer who is always complaining. No matter what the situation, they always seem to have something to … Continue reading


The 5 Worst Customer Service Mistakes You Can Make

Think that having a great product or service is enough to earn and maintain success? If you don’t back your offerings with great customer service, you could find it difficult to attract and retain customers. Treating your customers right can … Continue reading


Using Twitter to Connect with the Media

Media relations is an important part of any PR and marketing strategy. By connecting with the media and building solid relationships with the right reporters, you can position yourself and your company to get valuable coverage that increases your brand … Continue reading