Thursday, January 24th, 2013
Been thinking about writing an eBook? Not sure if it’s worth the time or effort? Here are 6 good reasons you should consider writing eBooks.
- You can position yourself as an expert—When you have your name on a book, your credibility instantly goes up. You begin to be seen as an expert on the subject you’ve written about in your book. And when people begin to see you as an expert, they start to feel more comfortable doing business with you.
- eBook giveaways are great for building email lists—Getting people to sign up for your email list can be pretty tough. One of the best ways to collect email addresses is to offer people something in return for signing up for your list. eBooks can be a great bargaining chip in your quest to build your email list.
- You can sell customers on your products and services—No, your eBook shouldn’t be one big advertisement for your company. First and foremost, your eBook must offer useful information to readers. However, there may be certain places in the book where it makes sense to plug one of your products or services. Take advantages of these opportunities, but don’t go overboard and turn off your readers.
- You can reach a larger audience—People have their own preferred means of consuming information. Some people prefer to read eBooks, but they’d never read your blog or sign up for your email newsletter. By publishing an eBook, you have the opportunity to reach an audience that you might not be able to reach otherwise.
- You can repurpose content you’ve already written—If you’ve created a lot of content for your blog, articles, podcast, newsletter, etc., you can take that content and repurpose it into an eBook. That doesn’t mean you should straight cut and paste your old content into a new eBook but find ways to draw from it so you can save time on research.
- You can create a new revenue stream—You don’t have to give your eBooks away to build up your email list. People do buy eBooks too. In fact, eBooks are hot sellers right now. So, publishing a high quality eBook could help you create a new revenue stream to bolster your bottom line.
Have you ever written an eBook? Thinking about writing one? Share your experiences by commenting below.
Wednesday, November 7th, 2012
People write eBooks for a variety of reasons. Some write them because they have an idea they need to get off their chests. Others write them because they dream of one day being a famous author (good luck). Whatever your reason for writing, if you’re like most people, you will end up with a finished product that just sits in your files somewhere, serving no real purpose.
Why? Is it that your eBook offers no real value? Not necessarily. I’d venture to say that plenty of good eBooks never get read. In fact, I have two of them sitting in my Dropbox right now. I think what happens to most people is they put the time in to writing their eBook, but have no real plan for how to use it. So it just sits.
With that in mind, I’ve come up with a brief list of 5 ways you can put that eBook that’s sitting there gathering dust to good use.
Thursday, November 1st, 2012
It’s hard to argue against the fact that the internet has “put power in the hands of the people,” so to speak. There are countless things we used to rely on specialists to do that we can now do all on our own…thanks to information we find online, as well as the ease of sharing Web 2.0 has created. Take the music industry, for example. The days of giant corporate record companies are quickly fading. Now young upstarts can record their own albums (literally…with tools they can download online), promote them online, and sell them digitally. Suddenly relying on a record company who take a big chunk of the profits (with odds mirroring that of the lottery in respect to getting signed to a deal) doesn’t make much sense.
Along those same lines, becoming an author has changed too. It’s possible that the days of receiving piles of rejection letters may soon be over too. Instead, any average Joe can write a book and sell it online digitally in eBook format. And if you have the itch to get your book idea out there, this might be a viable option for you.
However, let’s not jump too far ahead of ourselves here. Most people who put their eBooks out there won’t see a dime off of it. The reality of it is that it takes a lot of hard work to generate enough buzz to make a profit off of your words. In fact, you might want to rethink the idea of your eBook altogether. Instead of trying to make money off of it, perhaps you should use it as a marketing tool to draw people in and make money off of related business products or services.
That’s right. I’m saying you should…GIVE YOUR EBOOK AWAY FOR FREE!
Now, I know you’re probably cringing at the idea. All of your heart and soul, poured out onto paper for what? To give away and get no credit for? Well, not exactly. But there are plenty of good reasons you should give it out on your site for free, such as…
Wednesday, October 31st, 2012
In the 21st century, it’s crucial that a large portion of your marketing efforts goes towards online avenues. With more and more people turning to the web before making purchase decisions, if you aren’t busy online then you’re going to be left behind. Of course, there are countless ways to use the web to bring in business, so it’s important that you are knowledgeable on different techniques.
One thing you can use to bring in new leads is something called a white paper. Odds are you’ve heard the term thrown around a bit but aren’t exactly sure what they are or how to use them. For those of you who fall under that category, I’ve put together this brief newbie guide.
The White Paper Defined
The definition of a white paper is one of those things that people just can’t seem to agree on. In fact, most people will call things white papers just for the sake of doing so. They don’t really know what a white paper is! So, the question is then…what exactly is a white paper?
Well, I can give you my personal definition: a white paper is an essay or report put together by a company that is used to deliver factual data while still acting as a marketing piece. In other words, it’s a mini-book or research paper designed to offer readers information that is beneficial to your business. Facts or not, the end result is to get the reader to take an action that you desire.
A good white paper:
- Offers stats and real life findings.
- Provides something readers find useful.
- Is persuasive.
- Is aesthetically pleasing (it shouldn’t look like an academic paper).
Friday, October 19th, 2012
Still trying to figure out if Instagram could be useful for your business? Consider these statistics:
- More than 80 million people use Instagram
- Over 4 billion photos have been uploaded
- 5 million+ photos are uploaded each day
- 575 likes per second
- 81 comments per second
Needless to say, this unique photo sharing social media platform has built quite the following, and savvy marketers understand that Instagram represents yet another way to connect with customers and build meaningful relationships with them.
But how exactly can a company use Instagram? Here are just a few ways you can get started using Instagram to market your business.
- Show your products in action—Rather than just taking bland, boring photos of your products that look like a blatant advertisement, get photos of your products in action. Let’s say you run a burger restaurant. You could upload photos of families in your restaurant enjoying some burgers. Or maybe take a picture of the burger being made on the grill. In other words, you want to take pictures that tell a story.
- Take followers behind the scenes—Give your followers a glimpse behind the curtain at your company. Maybe you’re in the middle of filming a commercial for your company; take a picture on the set of the shoot. Or maybe you’re getting a new line of products packaged up and ready to be sent to the stores; shoot a photo of it.
- Show people what you can do—This is especially effective for service-based businesses. Let’s say you’re a landscaper. You could shoot before and after photos of your jobs to show how incredible your work is. This side-by-side comparison tells a story, wows your followers, and can actually help you make sales.
- Highlight your employees—Give your team some love and add a face/personality to your company by getting some photos of your employees in action. You want to take photos that capture what it’s like to work at your company. This allows you to show off your unique company culture and brand personality.
Of course, these are just a few of the different ways you can use Instagram for your business. The possibilities are truly endless. Be creative, have fun, and never stop looking for new ways to engage your customers.
A Few Final Tips for Success
No matter what kind of photos you decide to take with Instagram, there are a few things you should always keep in mind when using Instagram to market your business:
- Don’t treat Instagram like a traditional advertising medium. Blatant ads don’t work. Tell stories.
- Pay attention to the types of photos your fan base uploads and likes.
- Don’t update too often. A few times each day is more than enough.
- Use hashtags to help your photos get discovered.
- Share your photos out to Facebook and Twitter.
Do you use Instagram for your business? Tell us about it by commenting below.