Blog entries posted in: Email Marketing

Do You Offer Birthday Gifts to Your Email Subscribers?

So, today is my birthday. And this morning, while I was busy trying to decide whether or not I should work today (I decided to work), I was sifting through my emails and noticed something interesting. I had received a … Continue reading


4 Different Things You Can Test In Your Emails

Testing out new things is the key to running a successful email marketing campaign. When you test certain variations side-by-side, you can identify which changes you can make to improve open rates, increase click-throughs, and run a more profitable email … Continue reading


The Importance of the Welcome Email

If you’ve ever subscribed to any email lists before, you’re probably familiar with the concept of the welcome email. This is the email that’s sent to new subscribers to welcome them to the list, confirm that they really did subscribe, … Continue reading


Do You Know Your Email Subscribers’ Preferences?

One of the main reasons subscribers stop opening emails and unsubscribe from lists is because the content they’re receiving isn’t matched to their preferences. You might be sending them messages on subjects that don’t interest them, or you could just … Continue reading


5 Tips to Improve Your Email Marketing Open Rates

It’s pretty simple really. If your email subscribers don’t open your emails, you’re not going to have much success with email marketing. Subscribers who don’t open emails don’t respond to your special offers, don’t share your emails with their friends, … Continue reading