Blog entries posted in: Email Marketing

5 Truths about Email Marketing

Working on countless email campaigns over the years, I’ve learned a thing or two about email marketing. I’m still learning, in fact. But here are 5 truths about email marketing that I’ve discovered to date.   ROI is the only … Continue reading

5 Easy Steps for Keeping Your Emails Out of the SPAM Folder

For email marketing to be effective, your messages have to actually reach your subscribers’ inboxes. Duh, right? Unfortunately, email deliverability is a constant struggle for a lot of companies, as many struggle to keep their emails out of the SPAM … Continue reading

Does Your eNewsletter Have a Good Balance of Content?

I’ve been long singing the praises of email marketing. When done properly, email marketing can be very effective at driving sales and improving customer retention. However, the success of your email marketing campaign relies heavily on the content contained in … Continue reading

5 Tips for Responding to Email Leads

Every week, I get several email leads through my website. After managing these email leads for the past few years, I’ve learned a thing or two about the best ways to turn email leads into sales. Here are 5 simple … Continue reading

5 Ways to Keep Improving Your Email Marketing Campaign

If you’ve followed this blog for any decent period of time, you know that I’m an ardent supporter of email marketing. I believe a well-done email marketing campaign can generate an unmatchable ROI. The problem is that most email marketing … Continue reading