Blog entries posted in: Email Marketing

How to Decrease Your Email Unsubscribe Rate

Email marketing is a highly effective marketing tool, but to be successful, you need to have subscribers. Active subscribers, to be precise. Unfortunately, it’s a constant struggle to keep subscribers engaged and to prevent them from unsubscribing from your list, … Continue reading


Why Should Anyone Sign Up for Your Emails?

Most companies think they can slap a signup form on their website and start building their list without much effort. While your signup forms might generate some activity, it probably won’t be enough to generate the amount of signups you’re … Continue reading


5 Tips for Creating a Great Email Autoresponder Series

Autoresponders can be a highly effective marketing tool for virtually any type of business. An autoresponder puts your email marketing on autopilot. Whenever someone signs up for your list, downloads one of your free reports, or takes some other action … Continue reading


6 Different Things to Test in Your Emails

Email marketing success boils down to effectively testing all the different elements of your campaign. By testing different tweaks and variations, you can clearly see what changes improve performance and which ones cause a decline. But what exactly should you … Continue reading


5 Quick and Easy Tips for Effective Holiday Email Marketing

The holidays are here, and one of the best ways to drive sales is with email marketing. But your efforts have to be sharp and focused to get the results you desire. That’s why I’m sharing these 5 quick and … Continue reading