Blog entries posted in: Brand Building

Not Every Customer is Right for Your Business

When I first entered the freelancing game a few years ago, I was in a position where I felt I had to take all business that came my way. I didn’t know when business might stop rolling in or when … Continue reading


A Simple Tactic for Identifying Your Weaknesses

You’re not perfect. No business is. Every business has weaknesses they need to improve on. And that’s okay. As long as you have some good strengths, you can run a successful business. But if you really want to stand out … Continue reading


How to Make Your Employees Your Best Marketers

I recently downloaded a free eBook on my iPhone called All Employees Are Marketers. The premise of the book is clear from its title—every employee in your company, from the sales guy to the receptionist, plays a role in marketing … Continue reading


The Right Way to Ask for Referrals

Too few businesses ask for referrals. Referral business can be a powerful source of revenue. It costs little to obtain, and the possibility for earning more referrals is almost limitless. Now, there will be some customers who give referrals without … Continue reading


What to do when your business gets a negative review

Between Twitter, blogs, forums, and websites like Yelp, consumers now have a stronger voice than ever before. And with the popularity of online reviews increasing daily, it’s probably only a matter of time until someone leaves your company an unfavorable … Continue reading