Blog entries posted in: Brand Building

3 Problems with Most About Us Pages

The About Us page is essential for every business website. It allows customers to learn more about your company, which is a key part to gaining their trust and, in turn, their business. But let’s face it—most About Us pages … Continue reading


5 Reasons Your Company Needs to Spend More Time on PR

I firmly believe that a sound public relations strategy should be a part of every company’s overall marketing efforts. Yes, it’s important to invest time and money in online (and even offline) marketing, but you shouldn’t ignore the value of … Continue reading


The Importance of Consistency in Branding

A constant mistake I see companies make is over-tinkering with their brand. Companies are always coming up with new reasons that they need to change their brands. The market is changing. Customers expect something different. Or…it’s just been a long … Continue reading


The Single Biggest Branding Mistake You Can Make

I’ve always been a firm believer that it’s better to do one thing exceptionally well than to do a dozen things at a mediocre level. Unfortunately, not enough companies take this advice to heart. Too many companies try to be … Continue reading


4 Simple Rules for Resolving a Customer Dispute

No company is perfect. And no company keeps 100% of its customers happy. Occasionally, you or one of your employees will make a mistake that leaves a customer ticked off. And in this web 2.0 world where angry customers can … Continue reading