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Commenting on blogs is a good way to increase your brand exposure while building your authority in the industry. Unfortunately, most commentators waste precious opportunities by writing comments that add little to the conversation. Not only is this wasteful, but it can also hurt your online reputation.

Follow these tips to get more results from your blog comments.

• Don’t Promote Yourself- Even though commenting on blogs will help build your brand, you shouldn’t treat the comments section of a blog as an opportunity to advertise your company. Blogging is a social activity. The comments section is a place for healthy interaction. If you’re constantly pitching your products, people will view you as nothing more than a spammer. Obviously, this will hurt the image of your brand.
• Stop Keyword Stuffing- Like I said before, blogging is a social activity. You don’t need to make your username a keyword your website is targeting. No one wants to build a relationship with someone named “Used Ford Mustang Steering Wheels.” People connect with people. Use your name, and if you really want to, follow it with your company name.
• Add Unique Insight- I read a lot of blogs on a daily basis. The one thing I see that drives me crazy is pointless comments. Simply saying, “Good post,” or “I agree,” adds nothing to the conversation. Instead, you should make your comments stand out from the crowd by adding relevant, compelling information to the conversation. Unique, insightful comments capture the attention of the blogger and the other commentators. They spark interesting conversations, and they go a long way to building your authority online.
• Consistency Counts- The best way to get more results from your blog comments is to build relationships. You can do this by consistently commenting on the same blogs. If you’re a loyal commentator, you will establish a rapport with the author and his followers. Over time, they will begin to pay more attention to your thoughts. This will give you credibility in their eyes. Consistent, hard work always pays off.

Always remember, blogging is about building relationships with others interested in your niche. Use your social skills, and you’ll be just fine.