General Blogging Tips
Tuesday, January 29th, 2013
I’ve long been singing the praises of guest blogging. With a good guest blogging strategy, you could:
- Build links back to your website for improved search engine rankings
- Drive traffic to your website
- Increase brand awareness
- Position yourself as an expert
- Increase readership on your own blog
- Generate leads
- And more…
There’s a lot to be gained from guest blogging; that much is for sure. But in order to get something from guest blogging, you have to have a strategy. And before you can create a guest blogging strategy, you need to know what you want to get out of it.
Monday, January 28th, 2013
Longtime readers of this blog will already know that I’m a big believer that bloggers should accept guests posts on their blog. I’ve run down some of my top reasons for accepting guest posts in the post, but to recap, accepting guest posts on your blog:
- Gives you fresh content
- Offers your readers a new point of view
- Lets you expand the topics you cover by bringing in people with expertise different from your own
- Helps your network with other bloggers
- Opens the door to guest posting opportunities for yourself
- Helps lighten your load
- Allows you to learn from other bloggers
- Brings new readers to your site
In my view, accepting guest posts on your blog just makes sense. It offers so much upside that it’s worth considering at the very least.
Not All Bloggers Agree
Of course, not everyone out there agrees that it’s a good thing to accept guest posts. There are some bloggers who adamantly refuse to allow guest authors on their blogs.
Why do some bloggers not allow guest posts?
Friday, January 25th, 2013
You’re busy, and you might not have time to keep up with your blog. So, what are you to do? Shut your blog down and miss out on the chance to increase brand awareness, engage your target audience, drive traffic to your website, generate leads, make sales, and so on? Of course not!
Instead, you should consider getting outside help in the form of a ghost blogger. A ghost blogger is someone who will write posts for your blog which will be published under your name. Now, some out there don’t like the idea of using ghost bloggers, claiming that it’s deceptive, inauthentic, and dangerous, but I disagree. And the truth is that it doesn’t really matter what you or I think about it; companies are hiring ghost bloggers and that’s not going to change. My goal is to help people hire the right ghost blogger.
That said, here are a few tips that will help you hire the right writer for the job.
Monday, January 14th, 2013
There’s no doubt about it. When it comes to business blogging, the key is to produce quality content on a consistent basis. That means you set a schedule for posting and you stick to it. The constant flow of fresh content will:
- Increase the likelihood of getting ranked in search engines, as they continue to put more emphasis on useful, fresh content.
- Grow your readership. After all, no one likes a blog with infrequent posts.
- Get you noticed, as the more quality content you put out, the greater the chances that your content will get shared and spread to new audiences.
But that being said, I fully realize that this is easier said than done. When you are blogging weekly, or even daily, the day is bound to come where you find yourself staring at your computer thinking, “what the heck could I possibly tell these people that hasn’t been said a million times over?”
Don’t worry, you’re not alone. It happens to the best of us. When you visit that well over and over, eventually it has to run dry. But don’t fret, rain is on its way. Here are a few tips to get your mind pumping with fresh ideas in this new year.
Thursday, October 25th, 2012
When used properly, controversy can be a great vehicle for driving traffic to your blog, gaining new readers, getting a conversation going, helping a post go viral, establishing you as a thought leader, and so on and so forth. Unfortunately, writing controversial blog posts effectively is harder than it seems. It requires a delicate touch. There’s a thin line between being controversial and being an idiot or an attention-seeker. You have to know how to write controversial posts that come across as authentic and that make sound, reasonable points, so that it doesn’t look like you’re being controversial just for the sake of being controversial.
Here are some good tips to help you when you’re writing a controversial blog post.
- Believe what you’re saying—Too many times, bloggers try too hard to be controversial just because they want some attention. If you aren’t truly passionate about your stance on an issue, don’t write about it. You should only be controversial when you truly believe in what you’re saying; otherwise, you’ll come across as a phony. Bloggers must be consistent in their viewpoints, or else they’ll never keep readers. (more…)