SEO Hosting Blog

As Dee noted in the last blog, building quality links takes time.  Although there are products that claim to help you automatically obtain high quality links from other sites, you have to ignore the hype they try to create for themselves.  If you are going out and looking for quality links, be ready to invest some time.

Although manual link building can be very effective, it’s not the only way to gain high quality links.  Even though it still requires work on your part, it is possible to create a site that people will link to without you ever needing to interact with them directly.
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Much of the time internet marketers are desperately trying to compete in an oversaturated field.  The reason that site owners look to spam or black hat SEO because it is just so hard to rank high otherwise.  Let’s say you have a about car accessories.  There are a thousand other sites hocking the same products: whether you’re an affiliate marketer or you’re producing original products.  Until you start adding a boatload of quality content and effectively marketing that content online, it can be difficult to pull in a high rank.

Has every topic been covered about car accessories?  When researching site ranking for content online, you should look into how title tags are ranking.  So, for instance, you shouldn’t just be looking to rank for the term, “tire cleaner,” but link for the term “How to clean your tires,” or “Ways to clean tires.”  Just a couple of examples – you could conceivably write 20 articles all on tire cleaning: all with unique content that basically covers the same topic in different ways.  For example, writing about cleaning tires in a hot climate, cold climate, etc.

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I’ve found that although many Internet marketers spend a lot of time working to attract more visitors (such as creating link bait and promoting it on different social networks), they don’t always have a plan for the new visitors that they attract.  Having lots of visitors might make you feel good when you open your analytics program, but if you are not trying to convert them into something more, you are wasting a great opportunity (and not getting a good return on the time you are investing into promotions).
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Typically, a splash page is designed to catch the attention of a human visitor through use of a large graphic, a Flash movie, or some other technological item.  While this may indeed attract the attention of your human visitors, visiting search engine spiders won’t be impressed, and ultimately your human visitors will not get all the benefit they could from visiting your site.

Search Engine Spiders and Splash
Search engine spiders rely on text and links to get their work done. In the past when there has been virtually no text on an entry page, images or a Flash movie, the content of the web page has not been read and indexed by the search engine spiders. Graphic images and Flash were lost on the spiders beyond ALT attribute text for the images. Until recently Flash was unreadable to the search engine spiders. (more…)

Press releases are a crucial part of any well-rounded PR strategy. They can be used to improve brand recognition, build authority, and increase traffic to your website. In today’s digital era, a well crafted press release captures the attention of readers and search engines. But there is a difference between a well written press release and a piece that falls flat on several levels. Here are 3 reasons your press releases might stink.

1. You Didn’t Optimize- Online press releases have given SEO savvy businesses a whole new avenue for improving their search engine rankings. To not optimize your press release is just plain foolish. Google craves the latest content, and press releases are crawled often. For this reason, you should include relevant keywords in the title, lead, and body of the press release. A properly optimized press release will grab first page rankings within a matter of hours. This can do wonders for exposing your brand. (more…)