We live in an age where consumers are skeptical of companies. The internet is full of scams and misinformation, and the customer just doesn’t believe anything anymore.
It’s your job to earn their trust. The best way to do this is to position yourself as an expert…someone they can trust. How do you do that?
- Become an avid reader—I love reading. I’m constantly checking out my favorite advertising and marketing blogs, and I have more books than I can count related to copywriting and marketing. I’m truly committed to learning something new every day, and I’m always working to incorporate the new things I learn into my work. Constant learning is the most important thing you can do to truly become an industry expert.
- Talk to others in your industry—Chances are you know some other people who work in the industry. Try to connect with these people and bounce ideas off them. You can soak up valuable information from others because everyone has their own way of looking at things and going about their work. If you don’t know anyone you can talk to, get online and seek these people out in forums and social networks.
- Conduct your own studies—Have certain concepts you want to explore? Wondering if old study results still apply? Rather than waiting for someone else to discover the information you’re looking for, try doing your own studies. You’ll learn new things, and if you decide to publish the results, you’ll position yourself as an expert in your field.
- Experiment with new ideas—You never want to ignore traditional, proven techniques in your industry, but you also don’t want to stop exploring for new ways to become better at what you do. The true experts are always experimenting, trying new things out to help push their industry forward.
Strategies for Positioning Yourself as an Expert
Now that you know how to gain the knowledge to become an expert, let’s quickly talk about some things you can do to share your expertise and get others to view you as the expert you are.
- Blogging and guest blogging—Blogging is one of the most popular tools for sharing your expertise with others. By posting quality content on a regular basis and also guest blogging on other blogs, you let your audience see that you’re a thought leader. The result? They begin to trust you, and they’re more comfortable doing business with you in the future.
- Article marketing—Article marketing has a negative connotation attached to it, but when done properly, you can still get results. Publishing high quality articles on trustworthy websites can increase your exposure, helping to build your credibility. Of course, it’s also a good way to build links back to your website, so it’s a win-win.
- Strong social media presence—Get active on Twitter and other social networks to highlight your expertise. Note that this doesn’t mean publishing a bunch of self-promotional content. Instead, it involves taking the time to interact with others, answer questions, offer your insight, and share valuable content.
- Active PR campaign—I highly recommend signing up for HARO. Every day, 3 emails are sent out that contain opportunities for you to get quoted in news stories. Simply put, reporters need expert sources, and this could be your chance to get your name out there and let the world know you’re an expert.
What do you do to position yourself as an expert?