In most cases, press release distribution consists of sending the press release to a list of reporters and publishing it on a few directories across the web. You might be surprised to know that there are many more things you can do to get more from your press releases.
Here are just 3 easy ways to repurpose and spread your press releases even further.
- Post them on your website—If your company has regular news updates, you may want to create a dedicated news room on your website. Not only will this keep customers and prospects up to date, but it also creates a place where reporters can come to learn more about your company.
- Spin them into articles—Is article marketing as effective as it used to be? Probably not, but when used in conjunction with other online marketing strategies, I still believe it has something to offer. Most press releases can be spun into articles fairly easily, requiring only a few slight tweaks.
- Send them to your clients and prospects—Show your clients and prospects that your company is relevant and in the news by sending them your press releases via email (newsletters) and direct mail. As John Jantsch notes in Duct Tape Marketing, “With the blur of information coming to us everyday, people can no longer keep track of what they saw where. Over time, your press releases will become media coverage to your readers.”
Do you still use press releases to get attention for your company? What are some of your best press release tactics?