A recent study by IBM revealed that 80% of all corporate blogs never reach more than 5 posts. 4 out of 5 business blogs are failing without even eclipsing the 5-post milestone. That’s insane!
Why are so many business blogs failing? How can you avoid the same fate with your blog?
Reason #1: Not understanding the commitment it takes to grow a blog
It takes a lot of time and energy to build a blog. Not only do you have to spend time coming up with ideas and writing your posts, but you also have to promote your blog, moderate the comments, interact with your readers…the list goes on and on.
Unfortunately, many people who start a company blog aren’t aware of the level of commitment that’s necessary to build a successful business blog, and before they know it, they’re in over their heads.
Reason #2: Not having anything new or interesting to say
It doesn’t matter what niche you’re in, you can bet there are already some blogs devoted to it. Now, that doesn’t mean that there isn’t room for another blog. If you provide quality content, there will be room for you in any niche.
Of course, that’s the key—providing quality content. If you’re just going to regurgitate what everyone else has already said, don’t waste your time. You’ll fail. But if you’re going to bring a fresh perspective and voice to the table, you can stand out and build an audience.
Reason #3: Running out of ideas
Is it possible that these failed business bloggers are running out of things to say by the time they write 5 posts? It’s certainly possible. Blogger’s block is real, and if you don’t know how to overcome it, you’ll end up giving up on your blog.
What can you do to make sure you keep coming up with great ideas? Here’s a post I wrote on the topic a few years back.
Reason #4: Not having a strategy for promoting the blog
Just because you publish great content doesn’t mean that anyone will actually read it. Writing your blog posts is only a small part of the battle. The hard part is getting your blog posts in front of the eyes of your target audience.
You must have a plan in place for promoting your blog. From guest blogging to networking with social media influencers in your niche, there are many different ways to promote your blog. Check out this SEOmoz post with 21 tactics to increase blog traffic.
Reason #5: Not having any patience
You probably won’t have thousands of visitors flooding your site the day you launch your blog. Building a successful blog is going to take time. Unfortunately, for a lot of people, patience is a virtue that they are sorely lacking.
Don’t throw in the towel so quickly. If you’re really serious about growing a blog and experiencing all the benefits that can come with having a successful blog, stick with it.
What are some of the other reasons business blogs fail? Share your thoughts by commenting below.