You already know about the benefits of guest blogging, but if you want to maximize them, you need to make sure you’re guest posting on the right blogs. Here are some tips to help you find the right blogs for guest posting.
- Look inside your niche—You have to consider the audience of the blog you’re targeting. If your target audience doesn’t read the blog, what’s the point of submitting a guest post to it? Sure, link building is a nice benefit of guest blogging, but it shouldn’t be your main motivation for guest blogging. You want to reach your audience, get your name out there, drive traffic to your website, and maybe even gain new prospects.
- Focus on reader engagement—You want to make sure the blog you submit your post to has an active reader base. Take a look at old posts. Do they get comments? Do the posts have a decent amount of ReTweets? What about the quality of the comments? A blog that has a high level of reader engagement will likely drive more traffic back to your website and do a better job of getting your name out there.
- Make sure it’s still active—Check to be sure that the blog still publishes new content on a regular basis. If it has been a few weeks or longer since a new post was added, you should probably look elsewhere for a guest blogging opportunity.
- Size matters, but don’t underestimate smaller blogs—Yes, the more readers you can reach, the better, but that doesn’t mean you should completely rule out smaller blogs. Small blogs may have something to offer. Some smaller blogs have very devoted followings, so even though fewer people might see your post, the response could be stronger. Also, a blog that’s small now could have the potential to grow in the future.
Did I leave any tips out? Share your thoughts by leaving a comment below.