Today I want to talk to you about some reasons why your business needs a blog. You might not know what a blog is exactly and I will also cover that in this article as well. In order for your business to be successful you need to have it exposed to thousands of people. This as you know, is commonly called advertising. With advertising comes cost. As a business owner, I am sure that you have quickly discovered that it is in your best interest to find effective forms of advertising. All in all, you probably are open towards paying money for advertising; however, I am sure that you’d like to make sure that your money is well spent.
Let me introduce you to the world of blogging. Blogging is the single most cost effective form of advertising. You may be asking why and the reason is simple. Blogging cost virtually next to nothing and it has such a huge broadcast signal that can reach out to literally thousands of people in a single month. Real quick though, you may be wondering what a blog is, so let me explain that.
A blog is a type of web site that is used in a way that resembles an online journal, or a diary. Initially, this might sound silly to have something like this for your business, but trust me, it is not. A blog is a type of site that can easily attract targeted people to your business, products and services. Now, I am sure that you obviously have an interest in search engine marketing and I am also sure that you already have a business web site and have an interest in making it more search engine friendly. Otherwise you wouldn’t be reading the SEOHosting.com blog.
With that said, a blog is much different than your business web site. The average business web site consists of only a few pages. These few pages indeed do get indexed in the search engine and people will find you because of that. However, why only score traffic from a handful of web pages that when you can score 100 times that amount of traffic when you have 100 or even 1000 pages indexed in the search engines? That is what a blog does. A blog allows you a way to quickly and effectively publish pages on the Internet that in return will be found by targeted people in the search engines.
You may be wondering how you can start a blog. This is actually very simple, or really let’s just say that it isn’t any more difficult than it was for you to launch your business web site. Also, when your blog is built for you, this is something that you can run completely on your own without having to pay a webmaster to run it for you. You can use your blog to simply write posts, or journal entries, that communicate things or events that are happening within your business.
Let’s assume that you are a computer sales and repair store. If you had a blog, you could announce on your blog that you are offering a 50% Off Desktop Clearance Sale. When you write a post, or journal entry about this and explain all the details and publish it on your blog, eventually this information can be found in the search engines on pages such as this one. When someone searches Google or other search engines, for 50% computer sales, or similar, your blog post has a very good chance of pulling up in the search results. If you get traffic from this search, that is very targeted traffic, most importantly, it is free traffic. You didn’t pay a dime for it. The only time invested was the time you spent writing the post on your business blog.
Here are some quick bullet points that outlines why you should have a business blog:
- Very cost effective form of advertising
- Very low maintenance and doesn’t require must skill to operate.
- The reach of your messages are delivered to thousands of people for free.
- You can easily funnel traffic direct to your business, products and services.
- You can easily use your blog to self promote your own business web site towards getting it to rank better in the search engines.
- You can easily convert traffic into signing up for a mailing list so that you can send out mailers.
- You can become an expert in your niche and increase the level against your competition.
- You can easily grow a very close bond and relationship with your customers.
There are many reasons why your business should start a blog and I am surprised to not see many more businesses doing it. Just earlier this year, finally Walmart launched their official blog called The Check Out Blog. This blog become an instant hit almost over night and I can’t begin to tell you how much their blog is helping their business.
I am sure that I will talk more about blogging, but seriously if you’d like to hear some more advice about how you can start a blog for your business, please do let me know by simply dropping a comment using the form below.