When it comes to launching a business blog, you have three main options for where to place your blog. You can either put the blog on a standalone domain, a subdomain, or in a subdirectory on your website (www.yourwebsite.com/blog…my preferred method).
As a copywriter and ghost blogger, I manage a lot of blogs for various clients. It amazes me how many companies still have their blogs on standalone domains. The drawbacks of hosting a business blog on a separate domain far outweigh any potential benefits.
Here are just some of the top drawbacks of hosting your blog offsite.
- It’s another website to maintain—Website maintenance can take a lot of time. Why give yourself the extra burden of maintaining another domain? It’s extra work, and just another thing that you have to keep up with. Aren’t you busy enough as it is?
- Building search rankings and Page Rank takes time—Whenever you start a blog on its own domain, you’re starting from scratch with the search engines. It could be months, even years, before your blog starts ranking well for important keywords. However, if you host the blog in a subdirectory on your main website, it can start benefitting immediately from your site’s existing rankings, and future blogging efforts can also help your main website. It’s a win-win.
- Link building is more effective with subdirectory blogs—Blogging on a separate domain is often used as a link building tactic, but if you ask me, it’s shortsighted and a little bit silly. Which would you rather have: a bunch of links from your independent blog back to your main website or a bunch of links from other blogs and websites back to a blog on your main domain? You can get far more, higher quality back links when you have your blog on a subdirectory on your site.
- Sending your customers offsite to read your blog makes little sense—Why would you want to send your customers off your website to read your blog? It just makes no sense. You want to keep them on your site as long as possible. Send them away, and they may never come back.
With so many drawbacks, why do some companies continue hosting their blogs on a separate domain? Some use it as a link building strategy. They link from the blog posts back to their website. This sounds like a good idea in theory, but Google would much rather see quality links from a bunch of different websites rather than a ton of links from one blog back to your website.
What do you think? Do you host your blog on its own domain?