By now, I’m assuming you know all of the benefits of guest blogging. You already know that being a guest author on other blogs can help you get your name out there, boost your credibility, drive traffic back to your website, increase your search engine rankings with quality backlinks, and eventually lead to more sales and leads, whether directly or indirectly.
But before you can get guest posting opportunities on other blogs, you have to reach out to other bloggers and give them your pitch. Here are a few things you should NOT do when making your guest blogging pitch.
- Sending a generic pitch to multiple bloggers—Don’t send the same pitch to dozens of bloggers. Generic pitches can be spotted a mile away, and why would any blogger want to accept your guest post if they know you’re out there pitching it to anybody and everybody who will listen? You have to personalize your pitch and make the blogger feel special.
- Not demonstrating an understanding of the blog and its audience—You need to show the blog owner that you really know their blog and their audience. Your pitch should explain how your guest post would fit within the scope of the blog and why the audience needs to see it. Ideally, your post will fill a gap on the blog, touching on a subject that the blogger hasn’t gone too in depth on before.
- Going on way too long—Everyone is busy, and chances are the blogger you’re pitching is receiving other pitches from other bloggers as well. This means you need to keep your pitch short and to the point. I’d say anything over 2 paragraphs is probably pushing it.
- Acting entitled—Nobody owes you anything. That blogger doesn’t have to publish your guest post if he (or she) doesn’t want to. So, don’t go into your pitch with an attitude of entitlement. Be polite and personable. After all, you catch more flies with honey than with vinegar.
What is your best tip for creating the perfect guest blogging pitch? Let us know by leaving a comment below.