Make no mistake. Analytics are important. It’s important to know how your blog is performing—if it’s headed in the right direction, where your traffic is coming from, what types of posts tend to perform best, how you’re ranking in the search engines, etc. That’s all information you need to be looking at.
However, there comes a point that checking your blog stats so frequently can actually do more harm than good. Look, there’s no reason you should be checking your analytics multiple times a day. Even checking them daily is overkill, if you ask me.
The value of blog statistics lies in their ability to assess long-term performance. You should be checking your analytics to identify the long-term growth trends of your blog. Traffic is going to vary from day to day. Some posts will do well, others won’t. That’s just the nature of the beast. If you’re checking your blog stats constantly, you’ll get discouraged. Your decision-making will be clouded by focusing on short-term performance rather than long-term performance.
Think of it this way. Which would you rather have—a post that gets tons of hits one day but never really drives any more traffic or backlinks in the future or a post that continues to get a steady flow of traffic and links for months and years to come thanks to good search engine rankings?
Your blog’s success won’t be measured in a single day. So, stop checking your blog stats so often!