Running a business means that you always have more on your plate than you can handle. That’s why it’s important to look for tasks that you can pass off to someone else, so you can focus on handling the most important aspects of growing your business.
That’s why many companies hire bloggers. A busy entrepreneur just doesn’t have the time to write posts on a daily, or even weekly, basis. And let’s face it, most people aren’t great writers to begin with, so hiring a professional blogger just makes good sense on multiple levels.
But sometimes, you might find that the blogger you hire just isn’t the right fit for your company or your social media marketing strategy. How can you tell when it’s time to fire your blogger?
- The blogger doesn’t meet deadlines—Deadlines are important. You have a blog and a business to grow. If you’re not getting new content when you need it, everything will be put on hold while you sit around waiting for your blogger to get you a new post. It’s important that the writer you hire takes deadlines seriously. A missed deadline here or there deserves a warning, but when it becomes a habit, it’s time to cut ties.
- The blogger is obviously pumping out filler content at a feverish pace—Bloggers only get paid when they provide you with new content. Maybe you pay by the post or by the word. The point is the blogger doesn’t get paid until the words are written. Now, the faster the blogger writes, the more profitable the gig is for him. That’s why many writers fall into the nasty habit of cranking out mediocre content as quickly as they can. And while that might be good for their wallets, it’s not good for your blog.
- The blogger is stealing content—Is your blogger lifting content from other blogs? Whether he’s straight up copying-and-pasting it or just spinning it slightly to make it “original” is irrelevant. You can’t publish stolen content on your blog. Period. This is a one-strike-and-you’re-out offense. Immediate termination.
- The blogger doesn’t understand your company’s voice—The writer you hire has to be able to capture the voice of your brand. If your brand communicates one way and your blog sounds totally different, your audience will be confused. You need consistency to build a memorable brand, and if your blogger can’t capture that voice, you need to find someone else who can.
Have you ever fired a blogger? Why did you do it?