I’ve never been a huge fan of blog commenting for SEO purposes, but I do believe commenting on other blogs has other important benefits. It helps to get your name out there, build relationships with the blogger and other commentators, increase your authority, and drive a little traffic back to your website.
Of course, the quality and originality of your comments will determine just how many of these benefits you reap. If you want your comments to be effective, you’re going to have to do a lot more than “Good post!” or “Keep up the great work!” You need to open up and really share your thoughts and feelings, even if that means being negative.
There’s absolutely nothing wrong with posting negative comments on other blogs. Disagreeing with others is what keeps things interesting, but there is a right way and a wrong way to leave negative blog comments.
So, before you click “Submit” on that negative comment, make sure you…
- Don’t include any personal attacks—Never attack the blogger or other commentators on a personal level. That’s juvenile and unprofessional. You can attack their opinions, but don’t take it any further. So, read back through your comment, and make sure you’re not hitting below the belt.
- Reread the post to ensure your criticism is valid—As someone who blogs daily all across the web, I’ve encountered my fair share of negative comments. Some of them were justified, but just as many were not. I can’t tell you how many times people have criticized me for things that I didn’t say or that they simply misread. So, before you criticize, reread the post to make sure the blogger said what you think he said.
- Aren’t being negative just for the sake of being negative—Sure, negative comments can get you some attention and spark a debate, but don’t be that guy. I’m talking about the guy who just wants to stir the pot and get everybody all riled up. Don’t be negative unless you truly have a point to make.
- Aren’t saying anything that could damage your reputation—Never forget that your name is attached to the comments you leave, and everything you say is going on the record. These are things that could come up later when clients Google your name. So, think of the PR ramifications of any negative comments you plan on leaving.
- Are prepared for the debate that will likely follow—You can’t just leave a negative comment and drive away. Your comment will likely spark a debate, and since you’re the one who started it, you need to be there to finish it.
Have you ever left negative comments on other blogs? Do you regret it?