If you’re a blogger, you’ve probably written a series of related posts before on your blog. Writing a blog series has several benefits.
- It keeps readers coming back for more
- It allows you to target specific keywords for improved SEO
- It lets you create a strong internal linking structure between posts in the series
- It lets you examine topics more in-depth than you can do in a single post
Of course, there are good blog series, and there are bad ones. To make sure your series keeps readers interested and coming back for more, follow these simple tips.
- Make sure the topic warrants a series—As an avid blog reader, I’ve seen some bloggers who seem to be writing a series just for the sake of doing so. They stretch a topic that they could easily cover in 1 post into 3-5 posts. Make sure the topic of your series has enough sub-topics that you can provide plenty of useful information and analysis in every post of the series.
- Plan it out—Before you start writing your blog series, plan out how you’re going to tackle it. Determine how many posts will be in the series, and divide the subject matter up in a way that makes sense. Creating an outline for your series will keep it organized and ensure you stay on track.
- Stick to your schedule—The quickest way to sabotage your blog series is to not post consistently. I remember coming across an interesting post on a blog that was supposed to be part 1 of a 3-part series. I began looking for the rest of the series only to find that the blogger never got around to posting it (3 weeks had passed since part 1 of the series). Set a schedule for your series (e.g. every day, once a week, etc.), and stick with it.
- Link to previous posts in the series—Every time you make a new post in your series, provide links to the previous posts in the same series. This will help new readers catch up, keeping them on your blog for a longer period of time. Internal linking structure is also important for SEO purposes.
- Don’t drag it out forever—This ties in with the first point on this list. Don’t drag your series out over the course of dozens of posts. It’s overkill. Personally, I prefer blog series that are about 3-5 posts in length. That gives you ample room to cover a topic without belaboring the material to the point of boredom.
Do you write series on your blog? Share your experiences in the comments.