Being a successful blogger is about giving your readers the content they want. You need to give them quality content on subjects that interest them enough to read your posts on a daily basis.
But how can you know which topics your readers really care about?
It’s actually pretty easy. You just have to pay closer attention, and your readers will leave you little clues that can help you pinpoint their favorite topics.
- Look at your most popular posts—Installing the Popular Posts plugin on your blog will help you instantly see which posts your readers responded the most to. Popular Posts clearly displays the posts on your blog that have received the most comments, views, or average daily views. Once you get it installed, take a look at your most popular posts. What do they share in common? Is it a particular topic? Is it the style of writing…the way the headline is phrased?
- Monitor what people search for in your blog—Do you have a search box on your blog? If so, Search Meter can record what people are searching for. This gives you a clear idea of the topics that interest your readers, allowing you to create content that matches their interests. It also allows you to improve the categorization and tagging of your posts to make searches more successful.
- Track your search engine traffic—I’m going to assume you already have some sort of analytics plugged into your blog. You should be studying these analytics on a regular basis, monitoring where your traffic is coming from and what visitors do once they land on your site. Take note of the various keywords searchers use to find your blog. This helps you see the type of information they’re looking for, allowing you to target these phrases better in future posts.
- Read your comments closely—What are your readers talking about in the comments? Are there any topics they bring up that you can expound upon in a future posts? Be a good listener, and get in the comments and talk it up with your readers. You’ll get to know them better, and as a result, you’ll be able to write content that better matches their needs.
- Follow your readers on Twitter—Most of your readers are probably on Twitter. Find them. Follow them. Pay attention to what they talk about. Look at the links they drop in their Tweets. The more closely you pay attention, the better able you’ll be to see which subjects they find most interesting.
How do you know which topics your readers are most interested in?