In previous posts, I’ve talked about how important it is to stand out as a blogger. No matter what niche you’re in, chances are there are several (hundreds, even thousands) other bloggers already covering the same topics.
That’s why finding your voice as a blogger is so important. Your voice is the thing that will separate you from everybody else. It’s the thing that readers will connect with and that will keep them coming back time and time again.
So, just how do you go about finding your blogging voice? Here are some tips to help you on this journey.
1. Forget about the rules—Apologies to all of my former grammar teachers, but the first thing you need to do is forget about all of the rules of writing for a little while. Don’t be afraid to use a fragment here and there. Don’t worry about letting some slang slip into your writing. After all, this is blogging, not a senior thesis. If you get too caught up in adhering to all of the rules, your voice will be choked out, causing your blog to feel impersonal and stiff.
2. Write now. Edit later—Once you start writing a blog, try to get in the zone, and stay there for as long as you can. Don’t fall into the trap of writing a sentence and editing it, over and over again. Write everything out now, and edit it later. This allows you to get into a flow, causing your natural voice to seep out.
3. Write like you talk—It sounds like an oversimplification, but it works. Just write the way you talk. Don’t use words you wouldn’t normally use in a conversation with your friends. Phrase things the same way you would in real life. If you have trouble achieving this, try recording yourself talking about the topic of your blog post. Then, incorporate what you said on the tape into your post.
4. Incorporate your experiences—I love it when bloggers weave personal stories into their writing. It allows you to get to know them on a more personal level, and it shows that they care about what they’re writing about. Put yourself out there. Incorporate your real life experiences into your posts. Your readers will connect with that, and they’ll respond to it better.
5. Read regularly—It’s true. The best writers are voracious readers. Reading regularly allows you to pick up new techniques for better communicating with your readers. It lets you find new ways to express yourself on your blog. Try reading different styles of writing as well, both fiction and nonfiction. The more you read, the more influences you’ll have to draw from and the more well-rounded you’ll be as a blogger.
6. Blog with passion—A few months ago, I wrote a post titled “Passion: The Missing Ingredient for Your Blog.” The point of the post was to encourage you to blog about topics you’re passionate about. See, your true voice can’t come out if you’re writing about things you have no interest in. There will be too much distance between you and the subject. Blog about your passions. Then, the real you will come out.
How did you find your voice as a blogger? Leave a comment with your best tips.