Most of us try to blog about the latest news and trends that have to do with the subject of our blog. On more than one occasion right here on this blog, I’ve talked about the importance of being timely and relevant as a blogger. And while I still believe time-sensitive content is very important for building a blog people want to follow, I also think it’s important that you don’t overlook the value of evergreen content.
What’s evergreen content? Evergreen content is content that doesn’t lose relevance over time. It’s content that’s always useful and that people can always benefit from. A simple example would be something like “How to change a tire on your car” or “10 ways to save money in any economy.” Anything that continues to be relevant for a long time to come can be considered evergreen or non-seasonal content.
Why is it important to create evergreen content? For many blogs, the evergreen content is what ends up driving the most traffic and attracting the most links over time. Sure, it might not be an instant hit when you publish it like a timelier piece could be, but it also won’t die out in a day or two like most time-sensitive linkbait tends to do. Sometimes, slow and steady is where it’s at.
So, how can you create evergreen content that keeps getting traffic for years to come? Here are some tips to help you out.
- Optimize and tag your post for the right keywords—To continue pulling traffic for a long time, evergreen content needs to turn up in the search results. That’s where it will continue to live and thrive. So, make sure to optimize the piece for relevant keywords. Find keywords that people will be searching for when they need the information contained in the post.
- Identify common pain points within your niche—What are some of the specific needs your audience has now and will continue to have years from now? Think of information and solutions that will continue to serve a purpose not just when you publish it but also 5 years after you publish it.
- Link back to it often—Whenever you find an opportunity to naturally link back to the content in a future blog post, guest post, article, email, or whatever else, do so. This will help to drive more traffic to the content and to improve its search rankings over time.
- Tweet it every so often—Most of us Tweet about our latest posts and then forget about them. The great thing about evergreen content is a Tweet today or 6 months from today is still relevant and useful. So, give your evergreen content some Twitter love now and again.
Have you had success with evergreen content on your blog? Share your experiences by leaving a comment.